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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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IndustryPhoto and video studios

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Industry group

Industry group

TopicSales

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Photo and video studios

1,148entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
204
scripts
102
checklist items
347

  • Copy template15 min

    15 copy and message templates for studios

    Behind-the-scenes Reels caption

    This frame took {SETUP_TIME} to set up and {SHOOT_TIME} to shoot. Light: {LIGHT}. Why we set it up this way: {REASON}. Want to plan the set for your own {SERVICE} shoot together? DM us 'SET'.

    15 templates · 6 groupsMembers only

  • Message template24 min

    WhatsApp and DM replies

    Inquiry from an ad form

    Hi {FIRST_NAME}, this is {REP} from {STUDIO}. Your form came through: {SHOOT_TYPE}, {DATE_RANGE}. I checked the calendar, and {OPEN_DATES} look open in that range. Would you like the shoot in the studio or on location? Based on your answer, I'll send the package list and a written quote today.

    25 templates · 5 groupsMembers only

  • Message template22 min

    Review and reputation replies

    Positive review with detail

    {FIRST_NAME}, thank you for the kind words. {DETAIL} was one of the most enjoyable moments of the shoot for us, too. We hope you enjoy the photos for many years. {SIGNATURE}

    23 templates · 5 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Comparing three photographers' quotes? Here are five lines to check side by side.

    50 hooks · 5 groupsMembers only

  • Message template26 min

    Email and SMS templates

    Welcome after an inquiry

    Subject: Your shoot inquiry has reached us Hi {FIRST_NAME}, Thanks for writing to us. Let's pin down the date and scope for your {SHOOT_TYPE} shoot together: {REP} will call or write within {RESPONSE_TIME}. In the meantime, we've attached the package list; each package lists shoot length, delivered image range, turnaround, and usage rights on separate lines. If anything comes to mind, just reply to this email. {SIGNATURE}

    25 templates · 5 groupsMembers only

  • Checklist20 min

    Lead follow-up and booking process

    • A first-reply target (for example, 15 minutes) is written down and measured every Monday as the median first-reply time over the last 7 days.
    • On shoot days, an automatic ‘we're on a shoot’ reply states a callback time, and you really do call back at that time.

    53 items · 6 groupsMembers only

  • Script42 min

    Sales call and voice-note scripts

    First call after a wedding form

    Opening (0–15s) · Hello {FIRST_NAME}, this is {REP} from {STUDIO}. Your wedding-shoot form came in and I wanted to talk briefly. Do you have two minutes now?

    26 scripts · 6 groupsMembers only

  • Hook bank10 min

    Message and email openers

    Hi, this is {NAME}; I checked the calendar for {DATE}, and we're free that day.

    50 hooks · 5 groupsMembers only

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