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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Photo and video studios

1,148entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
204
scripts
102
checklist items
347
  • Checklist20 min

    Campaign setup and launch

    • The Meta business portfolio and ad account are verified under the studio's legal name, and the account isn't tied to a single employee's or photographer's personal profile.
    • The ad account has at least two admins, agencies and freelancers have ads-and-content permissions only, and access for people who left was removed.

    51 items · 6 groupsMembers only

  • Copy template28 min

    Meta ad copy

    Delivery process

    Primary text: When you'll get your wedding photos is written into the contract: {TURNAROUND}. Halfway through, we send a message on the selection and editing status, and we send the link when the gallery is ready. {PHOTOGRAPHER_NAME}: {IMAGE_RANGE} edited images and a {FILM_LENGTH}-minute short film. Headline: Delivery date written in the contract Description: Send your date range to see the calendar.

    24 templates · 5 groupsMembers only

  • Script34 min

    Video ad scripts

    0–3sFrom shoot to gallery: delivery (30s)

    A calendar with the shoot day and the delivery day marked · When do your photos arrive? · Would you like to know up front when you'll get your photos?

    24 scripts · 6 groupsMembers only

  • Copy template28 min

    Google Ads and search copy

    RSA: wedding photographer

    Ad group: wedding photographer Headlines: 1. Wedding photographer, {CITY} 2. Delivery date in the contract 3. Image count written in quote 4. Photo and video, one crew 5. Open dates on the calendar 6. Album and short film options Descriptions: 1. Full-day or hourly coverage; hours, image count, and usage rights on separate quote lines. 2. Send your date range and we'll share the calendar and package list the same day.

    22 templates · 6 groupsMembers only

  • Copy template28 min

    Website and landing page sections

    Home page hero

    {STUDIO_NAME} | Wedding, family, product, and corporate photography in {CITY} Turnaround, image count, and usage rights are written on separate lines in every quote. {SERVICE_COUNT} services, one calendar. Tell us your type of shoot and date, and we'll share open days and the package list the same day. [Send your date and shoot type] [See the portfolio]

    26 templates · 5 groupsMembers only

  • Hook bank12 min

    Ad headlines and first lines

    Knowing how the shoot day will go takes the edge off that first camera nervousness.

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.