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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Online courses and coaching

1,168entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
215
scripts
97
checklist items
361
  • Copy template16 min

    15 copy and message templates for selling courses

    Meta ad: webinar sign-up

    If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

    15 templates · 4 groupsMembers only

  • Copy template24 min

    Caption templates

    The most common mistake

    The mistake I see most when people learn {TOPIC}: {MISTAKE}. Why does it happen? {REASON} Do this instead: {CORRECT_METHOD} Try it in your own work this week and tell me in the comments what happened. In the course, we work through this mistake step by step in the {LESSON_NAME} lesson; the full curriculum is at the link in my profile. Save this and come back while you practice.

    24 templates · 5 groupsMembers only

  • Copy template28 min

    Meta ad copy

    Free live workshop

    Primary text: When people learn {TOPIC}, most start by watching; I like to start by doing. On {DATE} at {TIME}, in a free 45-minute live workshop, we prepare {OUTPUT} together. At the end, I'll briefly describe the {COURSE} program; I'm saying so up front, and you can leave before that part. People who can't join get the recording by email. Headline: Free live workshop Description: 45 minutes, sign up at the link

    25 templates · 5 groupsMembers only

  • Copy template28 min

    Google Ads and search copy

    RSA: online Excel course

    Headlines: 1. Online Excel course 2. From beginner to advanced 3. Watch a free sample lesson 4. Practice files included 5. Feedback on your homework 6. Clear price, VAT included Descriptions: 1. Excel in short lessons: formulas, pivot tables, reporting. Curriculum online. 2. Recorded lessons and live Q&A. Refund and access terms next to the price.

    26 templates · 4 groupsMembers only

  • Copy template28 min

    Website and landing page sections

    Hero: course sales page

    Headline: Learn {TOPIC} with assignments and feedback Subheadline: A {WEEKS}-week course. About {WEEKLY_TIME} a week; by the end, you'll have {OUTPUT}. Trust line: Free sample lesson · Price includes VAT · Clear refund terms Buttons: Watch the sample lesson · See the curriculum Note: No income or job promises. We say further down the page who the course isn't for.

    24 templates · 5 groupsMembers only

  • Copy template22 min

    Profile and business profile copy

    Bio: course instructor

    I teach {TOPIC} | {YEARS} years {COURSE} with homework + feedback Next cohort: {DATE} Free starter guide ↓

    22 templates · 5 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.