1,000+ hooks, templates, scripts and checklist items for every industry

Arrivals gate, a welcome sign with a name. On-screen text: "From the moment you land to your hotel."

Close-up of a dog's paws coming through the door. On screen: 'Today's guest: {PET_NAME}'

(Opening the trunk) “Can this trunk fit two strollers? Let's find out.”

Bare frame, the craftsman's hand tightening a screw. On screen: "Ever seen what's under a sofa's fabric?"

"{TASK}: from 4 steps to 1." Visual: a cluttered {OLD_WAY} screen.

The doctor marks the first point on a mannequin's forehead · ‘3 points I check when drawing a hairline’ · ‘Before I draw a hairline, I mark these three points.’

One foot on the edge of an apartment stair, heel hanging off · ‘30 seconds on the stairs’ · ‘The stairs you climb every day can work your calves.’

Looking into the entry from the front door, locked-off tripod, shoes on the floor · Before · ‘The first thing you saw walking into this entry was a pile of shoes.’

The hall from the same corner, day and evening frames in a quick cut · Same hall, two different weddings · Know this before you pick a tour time.

An empty bowl on a precision scale, the {PRODUCT_NAME} pump in hand · “One pump: how many grams?” · “How much product does one pump give, exactly? We're measuring it on the scale.”

An empty table being drawn on a whiteboard, close on the hands · “An authority matrix in 30 seconds” · “Who signs what at your company? Let's draw it in 30 seconds.”

The surgeon at a desk, an empty notebook and a pen in front · ‘The first 3 questions at a consultation’ · ‘At a consultation, I'm not the one who talks first. I ask three questions.’

a package comes off the shelf and gets turned over, brand blurred · Three lines on a label · “If you turn a package over at the store, look at these three lines.”

The front door opens and the gimbal moves in at eye level · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · ‘We're touring this home in one take, no cuts, from the front door to the balcony.’

A three-column table on screen (Day · Driving · Walking), the guide points to it · ‘{TOUR_NAME}: driving and walking, day by day’ · ‘How long are you on the road and on your feet each day on this tour? I'll give you the numbers.’

Pants laid flat on a table, tape measure in hand · “Size charts confusing? Try this” · “Don't compare the size chart with your body. Compare it with pants you already own.”

Excel screen, a VLOOKUP formula showing #N/A, cursor on the error cell · Why does VLOOKUP error out? · ‘The cause fits in one sentence.’

Close to camera, a phone and a calendar on the desk · “You don't have to post every day” · “‘Post every day’ isn't right for everyone.”

The technician holds a milled, chalk-white crown next to a finished one · ‘These are the same crown’ · ‘These are the same crown. One before the furnace, one after.’

practitioner, close-up · Anxiety or fear? · “These two aren't the same thing.”

The stylist holds a bottle of purple shampoo, brand covered · Purple shampoo doesn't dye hair purple · Purple shampoo doesn't turn your hair purple; it's there to balance yellow tones.

Split screen, two room doors open at the same time · ‘{ROOM_TYPE_1} or {ROOM_TYPE_2}?’ · ‘Same floor, two rooms. What's the difference?’

The bus door opens in the early morning light, shot from behind · “7:05 a.m.: first stop” · “One morning, from the bus's first stop to the school gate.”