Skip to content
DFXCommunity

1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

  • All industries
  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0
  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0
  • Brands and commerce

    Fashion e-commerce7
  • Cosmetics and personal care6
  • Furniture and home decor7
  • Food brands6
  • Retail stores7
  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services0
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers0
  • Personal brands and creators0
Industry groupBrands and commerce
TopicAdvertising
Sort:Recommended
  • ChecklistFurniture and home decor15 min

    Marketing checklist for furniture brands

    • Every product page lists dimensions in cm and the packed size of the largest piece.
    • Material details (frame, seat, fabric content, legs) match the spec sheet exactly.

    36 items · 6 groupsMembers only

  • ChecklistFashion e-commerce20 min

    Fashion e-commerce marketing checklist

    • Fabric composition on every product matches the label exactly.
    • The model's height and size worn appear on every product page.

    36 items · 6 groupsMembers only

  • ChecklistRetail stores20 min

    36-point marketing checklist for local stores

    • Profile verified; the address, floor, and map pin point to the store's real entrance.
    • Opening hours plus holiday and special-day hours are up to date.

    36 items · 6 groupsMembers only

  • ChecklistFurniture and home decor22 min

    Campaign setup and launch

    • The ad account, Facebook Page, and Instagram profile are connected to the brand in Business Manager; at least two people have admin access.
    • The payment method is the brand's company card, and the billing name and tax details match your order invoices.

    54 items · 6 groupsMembers only

  • Copy templateRetail stores25 min

    Meta ad copy

    New arrivals: box opened

    Primary text: We opened the box this morning. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are on the shelf at our {NEIGHBORHOOD} store, with prices matching the tag, tax included. {SHORT_ADDRESS}, open until {CLOSING_TIME} today. Message us on WhatsApp to hold one. Headline: New arrivals on the shelf this week Description: Prices on tags, tax included

    24 templates · 5 groupsMembers only

  • ChecklistCosmetics and personal care20 min

    Campaign setup and launch

    • The ad account, Page, Instagram account, and catalog sit in the same Business Manager, and the payment method, currency (TRY), and time zone are correct.
    • The reasons for previously rejected ads are in a table, with ‘personal attributes,’ ‘misleading claim,’ and ‘health’ rejections tagged separately.

    51 items · 6 groupsMembers only

  • ChecklistFashion e-commerce20 min

    Campaign setup and launch

    • The ad account's currency (TRY) and time zone (Istanbul) are correct; they were checked before setup because they can't be changed later.
    • The ad account, Facebook Page, Instagram account, and catalog sit in the same Business Manager, with at least two admins.

    54 items · 6 groupsMembers only

  • ChecklistRetail stores20 min

    Campaign setup and launch

    • The Meta ad account and Google Ads account were opened with the store owner's email; the agency and freelancers are added only as partners or admins.
    • The payment method is the store's card, and the billing name and tax number match the registered name on the license exactly.

    48 items · 6 groupsMembers only

  • ChecklistFood brands22 min

    Campaign setup and launch

    • The brand owns the ad account and the business portfolio; the agency and team members are added only as partners.
    • The Page, the Instagram account, and the product catalog are in the same business portfolio.

    52 items · 6 groupsMembers only

  • ScriptCosmetics and personal care30 min

    Video ad scripts

    0–3s15s: the pump and the texture

    A drop at the mouth of the pump, macro · “{PRODUCT_NAME}” · “One pump, a texture like this.”

    18 scripts · 6 groupsMembers only

  • Copy templateRetail stores25 min

    Google Ads and search copy

    Headlines: stationery and school

    School Supply List Ready Notebooks, Pens, and Bags Send Your List on WhatsApp {NEIGHBORHOOD} Stationery Store School Backpack Selection Class Gift Quote Prices Clear on Every Tag Pick Up in Store

    24 templates · 5 groupsMembers only

  • ScriptFashion e-commerce30 min

    Video ad scripts

    0–3s15s: one dress, two heights

    Two models side by side in the same dress, product in the first frame · “{HEIGHT_1} cm and {HEIGHT_2} cm, same dress” · “Same dress, two different heights.”

    18 scripts · 6 groupsMembers only

  • Copy templateFood brands30 min

    Meta ad copy

    Village to jar

    Primary text: From {VILLAGE}, by {PRODUCER}'s hands. This year's {PRODUCT} was picked in {HARVEST_MONTH}, and we filled it on {FILL_DATE}. The producer's name, region, and batch number are on the label. {WEIGHT} jar, {SHIPPING_INFO}. Headline: The producer's name is on the label Description: See the product page

    25 templates · 6 groupsMembers only

  • Copy templateFurniture and home decor25 min

    Meta ad copy

    Small living room modules

    Primary text: If your living room is {ROOM_SIZE}, consider a three-seater plus an ottoman instead of a corner sofa. {PRODUCT} modules are sold individually, so you choose the layout to fit your wall. Send your measurements and a photo, and we'll get back to you the same day with two layouts. Headline: Pick modules to fit your wall Description: Send your size, we'll draw it

    22 templates · 6 groupsMembers only

  • ScriptRetail stores30 min

    Video ad scripts

    0–3sPrice on the tag (15s)

    A shelf tag in close-up, the price readable · Price on the tag, tax included · ‘You don't need to DM us to ask the price.’

    18 scripts · 4 groupsMembers only

  • Copy templateCosmetics and personal care25 min

    Meta ad copy

    Texture macro: pump and spread

    Primary text: We filmed {PRODUCT_NAME} coming out of the pump and spreading across the back of a hand in slow motion. Texture: {TEXTURE_DESCRIPTION}. Scent: {SCENT_DESCRIPTION}. Size {SIZE}; with the recommended use it lasts about {ESTIMATED_DURATION}. The full ingredient list and period after opening are on the product page. Headline: {SHORT_TEXTURE}, {SIZE} Description: Directions and ingredient list on the page

    20 templates · 5 groupsMembers only

  • ScriptFood brands35 min

    Video ad scripts

    Origin and batch number, 15 sec

    product page visits · Learn more

    20 scripts · 5 groupsMembers only

  • Copy templateFashion e-commerce25 min

    Meta ad copy

    Fit confidence: two heights

    Primary text: {PRODUCT_NAME} on two heights: our {HEIGHT_1} model wears a {SIZE_1}, our {HEIGHT_2} model a {SIZE_2}. Watch how the hem and waist sit in the video, walking and sitting. The size chart is on the product page in centimeters, and if it doesn't fit, you can exchange within {EXCHANGE_WINDOW}. Headline: Shown on two heights, with sizes Description: Sizes {SIZE_RANGE}, {COLOR_COUNT} colors

    20 templates · 5 groupsMembers only

  • ScriptFurniture and home decor35 min

    Video ad scripts

    0–3sMade-to-order process (15s)

    Bare frame in the workshop, logo in the corner · “Your sofa starts with your order” · “At {BRAND}, your sofa goes into production when you order it.”

    20 scripts · 4 groupsMembers only

  • Copy templateRetail stores25 min

    Website and landing page sections

    Hero: new arrivals

    Headline: The {PRODUCT_GROUP} store of {NEIGHBORHOOD} Subheadline: New products every week, with prices that match the shelf tag and include tax. Pick them up and choose, or hold them on WhatsApp. Buttons: [Hold on WhatsApp] [Directions] Trust line: Open {HOURS} | {SHORT_ADDRESS}

    24 templates · 5 groupsMembers only

  • Copy templateFood brands30 min

    Google Ads and search copy

    Early-harvest olive oil

    Headlines: Early-harvest olive oil Olive oil from the producer Harvest date on the label Batch-numbered bottles Order olive oil online Descriptions: Picked in {HARVEST_MONTH}, pressed within {HOURS} hours. Batch and date are on the label. Glass or tin. Lab report sent on request, and shipping details are on the page.

    24 templates · 6 groupsMembers only

  • Copy templateFurniture and home decor25 min

    Google Ads and search copy

    Corner sofa RSA

    Headlines: 1. Corner sofa styles 2. Modules to fit your room 3. We mail fabric swatches 4. Fit check before you order 5. Try it in {NEIGHBORHOOD} Descriptions: 1. Pick modules one by one. Send your size and we'll draw a layout that fits your room. 2. Lead times and assembly terms are on the product page. Choose fabric from swatches.

    22 templates · 6 groupsMembers only

  • Copy templateFashion e-commerce25 min

    Google Ads and search copy

    RSA: dresses category

    Headline 1: {BRAND} Dresses Headline 2: Midi, Maxi, and Mini Dresses Headline 3: Model Height and Size Listed Headline 4: Dresses in Sizes {SIZE_RANGE} Headline 5: Exchanges Within {EXCHANGE_WINDOW} Description 1: Everyday and occasion dresses. Fabric content and a size chart in cm on every page. Description 2: Ships within {DISPATCH_TIME}. If the size is off, exchange within {EXCHANGE_WINDOW}.

    20 templates · 5 groupsMembers only

  • Copy templateCosmetics and personal care25 min

    Google Ads and search copy

    RSA: serum category

    Headline 1: Serum Range Headline 2: {BRAND} Face Serums Headline 3: Texture and Size on Page Headline 4: Ingredient List on Every Item Headline 5: Trial Size Options Description 1: Dropper and pump serums; size, texture, and order of use on the product page. Description 2: The full ingredient list and period after opening are on the page.

    20 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.