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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

IndustryCosmetics and personal care

Industry

  • All industries

  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0

  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0

  • Brands and commerce

    Fashion e-commerce10
  • Cosmetics and personal care10
  • Furniture and home decor10
  • Food brands10
  • Retail stores10

  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services0
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers0
  • Personal brands and creators0
Industry groupBrands and commerce

Industry group

TopicContent and social media

Topic

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Cosmetics and personal care

1,092entries in total

Industry page45 prompts37 files

items
31
hooks
500
templates
174
scripts
81
checklist items
337

  • Copy template22 min

    Caption templates

    Introducing an ingredient

    What is {INGREDIENT_NAME}? In 20 seconds. In cosmetics it's used for {INGREDIENT_FUNCTION}. On a label you'll see it written as {LABEL_NAME}. Which of our products contain it: {PRODUCT_LIST}. The full ingredient list is on every product page. If you're curious about this ingredient, drop a question in the comments and we'll answer it in the next ‘One Ingredient, One Sentence’ post. For skin conditions, we suggest talking to your doctor.

    20 templates · 5 groupsMembers only

  • Script30 min

    Story sequences

    Frame 1Unboxing: new trial sizes (6 frames)

    A sealed shipping box on a table, a team member holds it up to the camera · “Today's box: new trial sizes”

    18 scripts · 6 groupsMembers only

  • Checklist18 min

    Profile, website, and Google profile audit

    • The first two lines of the bio say what you sell and what you're transparent about, with no result or treatment language.
    • The profile link opens on mobile, goes to a product or guide page, and carries a UTM parameter.

    49 items · 6 groupsMembers only

  • Hook bank10 min

    Myth and curiosity hooks

    Where did the rumor that niacinamide and vitamin C ‘cancel each other out’ come from?

    50 hooks · 5 groupsMembers only

  • Copy template22 min

    Profile and business profile copy

    A transparent-formula brand

    {BRAND_NAME} | {CITY} skincare Full ingredient list on every product page Trial sizes · notified to TITCK Questions? WhatsApp in the link

    20 templates · 5 groupsMembers only

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