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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupDigital and B2B
Topic

Topic

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  • Copy templateAgencies and freelancers20 min

    Caption templates

    5 checks before ads

    Check five things before you run an ad: 1. Are the ad account and Page in your name? 2. Have events like forms, calls, and WhatsApp taps been tested? 3. Who answers incoming messages, and how fast? 4. Does the bio link open on a phone? 5. Who approves the monthly budget? If all five are in place, the first week of ads starts on solid ground. If you don't know one of them, tell us in the comments and we'll look together. Save it and send it to your team. {AGENCY}

    20 templates · 5 groupsMembers only

  • Copy templateInsurance and financial advice20 min

    Insurance: Caption templates

    Term of the week

    This week's term: {TERM} In plain words: {PLAIN_EXPLANATION} An everyday example: {EXAMPLE} Where it shows on a policy: {POLICY_LOCATION} Send us the line from your own policy and we'll read it together; remember to cover personal details. {AGENCY} · {NEIGHBORHOOD}

    22 templates · 5 groupsMembers only

  • Copy templateSaaS and software15 min

    14 ad, page, and message templates for SaaS

    Meta ad: switching from the old way

    Doing {TASK} with {OLD_WAY} works, right up until the team grows. With {PRODUCT}, {TASK} happens on one screen: {FEATURE_1}, {FEATURE_2}, and {FEATURE_3}. {TRIAL_TERMS}. If you get stuck during setup, our team is on {SUPPORT_CHANNEL}.

    14 templates · 5 groupsMembers only

  • Copy templateConsulting and B2B services25 min

    Caption templates

    Three-mistakes post

    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

    24 templates · 5 groupsMembers only

  • Copy templateOnline courses and coaching16 min

    15 copy and message templates for selling courses

    Meta ad: webinar sign-up

    If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

    15 templates · 4 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Meta ad copy

    Messages in, sales not

    Primary text: If messages come in from the ad but don't turn into sales, the problem is usually in one of three places: tracking, reply speed, or the landing page. In the first call we look at only those three, in 20 minutes, without touching your ad budget. {OFFER_TERMS} Headline: Messages arrive, sales don't Description: A 20-minute account review

    20 templates · 5 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Meta ad copy

    Kasko: quotes side by side

    Primary text: For kasko, you see quotes from {INSURER_COUNT} insurers in one table: premium, coverage, and deductible side by side. We also put in writing what the lowest-premium quote doesn't cover; the decision is yours. Headline: Kasko quotes side by side Description: Message us on WhatsApp for a quote

    22 templates · 5 groupsMembers only

  • Copy templateSaaS and software20 min

    Caption templates

    Carousel: data cleanup steps

    Swipe for the {STEP_COUNT} cleanup steps to do in your spreadsheet before moving to {PRODUCT}. The step that usually takes longest is {HARDEST_STEP}. Do it before migration day and you won't be stuck on it during setup. Save this list before you send us your file. Questions? Leave them in the comments; our team answers.

    20 templates · 5 groupsMembers only

  • Copy templateConsulting and B2B services28 min

    Meta ad copy

    New regulation: first step

    Primary text: {REGULATION} takes effect on {DATE}. The first step companies skip most: {SKIPPED_STEP}. You can download the {ITEM_COUNT}-point checklist we prepared for the first two weeks. Headline: First two weeks of {REGULATION} Description: A hands-on checklist Button: Download

    25 templates · 5 groupsMembers only

  • Copy templateOnline courses and coaching24 min

    Caption templates

    The most common mistake

    The mistake I see most when people learn {TOPIC}: {MISTAKE}. Why does it happen? {REASON} Do this instead: {CORRECT_METHOD} Try it in your own work this week and tell me in the comments what happened. In the course, we work through this mistake step by step in the {LESSON_NAME} lesson; the full curriculum is at the link in my profile. Save this and come back while you practice.

    24 templates · 5 groupsMembers only

  • Copy templatePersonal brands and creators22 min

    Personal brands: Caption templates

    Correcting a myth

    The myth I hear most about {TOPIC}: {MYTH}. In the video, I explain why that's not the case and what to do instead: {THE_FACT}. This is general information; for your own situation, you should talk to a {SPECIALIST_TYPE}. Save it and come back when you need it. Have you heard another myth about this? Write it in the comments and I'll answer it in the next video.

    21 templates · 6 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Google Ads and search copy

    RSA: digital agency

    Keyword group: digital agency, digital marketing agency Headline 1: Digital agency, clear pricing Headline 2: Accounts open in your name Headline 3: Reports start in 3 sentences Headline 4: Tracking setup in week one Headline 5: Ads, content, and shoots Headline 6: 20-minute account review Description 1: We run ads, content, and tracking as one routine. Scope and pricing are on the site. Description 2: Delivery dates, monthly report, and scope in writing. Start with a 20-minute review.

    20 templates · 5 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Google Ads and search copy

    RSA: kasko quote

    Ad group: kasko quote Headline 1: Compare Kasko Quotes Headline 2: Premium, Cover, Deductible Headline 3: Quote Table in Writing Headline 4: One Contact on Claim Day Headline 5: We List What's Not Covered Headline 6: {CITY} Kasko Agency Headline 7: We Read Online Quotes Too Headline 8: Get a Quote on WhatsApp Description 1: Quotes from several insurers side by side on premium, cover, and deductible. You decide. Description 2: We put in writing what the lowest-premium quote leaves out. We follow your claim file. Description 3: Phone and WhatsApp {HOURS}. Registered agency, registry no. {REGISTRY_NO}.

    21 templates · 6 groupsMembers only

  • Copy templateSaaS and software25 min

    Meta ad copy

    Orders stuck in WhatsApp

    Primary text: Orders from {CUSTOMER_COUNT} customers land in a WhatsApp group, and someone types them all into Excel every evening. A missed order only gets noticed when the customer calls. With {PRODUCT}, customers get an order form and orders drop straight into one list; the warehouse and accounting see the same row. {TRIAL_TERMS}. Headline: From group chat to order list Description: {TRIAL_SHORT}

    20 templates · 5 groupsMembers only

  • Copy templateConsulting and B2B services30 min

    Google Ads and search copy

    RSA: management and strategy

    Headlines (30 characters max): 1. Management consulting 2. Strategy and growth planning 3. Diagnose first, then decide 4. A 45-minute diagnostic call 5. Out-of-scope items in writing 6. Team hours stated up front 7. Decisions, not another report 8. A roadmap for growing SMEs 9. NDA signed before we start 10. Three-option proposals Descriptions (90 characters max): 1. A growth plan, org structure, and roadmap. Work that ends in concrete decisions. 2. After the first call, we put what we will and won't do in writing. Book a call. 3. Proposals state duration, scope, and the weekly hours we need from you. Path fields: /consulting/management

    27 templates · 5 groupsMembers only

  • Copy templateOnline courses and coaching28 min

    Meta ad copy

    Free live workshop

    Primary text: When people learn {TOPIC}, most start by watching; I like to start by doing. On {DATE} at {TIME}, in a free 45-minute live workshop, we prepare {OUTPUT} together. At the end, I'll briefly describe the {COURSE} program; I'm saying so up front, and you can leave before that part. People who can't join get the recording by email. Headline: Free live workshop Description: 45 minutes, sign up at the link

    25 templates · 5 groupsMembers only

  • Copy templatePersonal brands and creators25 min

    Personal brands: Meta ad copy

    Guide: 10 questions answered

    Primary text: I put the 10 questions I get asked most on this topic into one free guide. Inside: {CONTENT_1}, {CONTENT_2}, and {CONTENT_3}. {PAGE_COUNT} pages, readable in one sitting. Leave your email and the guide lands in your inbox in a few minutes. A short newsletter comes weekly too, and you can leave with one click anytime. Headline: 10 questions answered in one guide Description: Download the free guide

    22 templates · 6 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Landing page and website sections

    Hero: the phone isn't ringing

    Headline: The ad budget is being spent, but the phone isn't ringing. We start with why. Subhead: {AGENCY} runs tracking, ads, and content as one routine for {AUDIENCE}. Accounts are in your name, and every report starts in three sentences. Primary button: {BUTTON_TEXT} Second button: See a sample report Under the button: Read-only access · No passwords · No sales pressure

    20 templates · 5 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Website and landing page sections

    Hero: kasko and traffic

    Headline: Read quotes side by side and make the call yourself Subheadline: We send kasko and traffic insurance quotes from {INSURER_COUNT} insurers in one table, with premium, coverage, and deductible. We also tell you in writing what the lowest-premium quote doesn't cover. Button 1: Request a quote Button 2: See a sample quote table Trust line: Registry no. {REGISTRY_NO} · {BUSINESS_HOURS}

    22 templates · 5 groupsMembers only

  • Copy templateSaaS and software25 min

    Google Ads and search copy

    RSA: accounting software

    Keyword group: small business accounting software, cloud accounting software Headline 1: Cloud accounting software Headline 2: E-invoicing in one place Headline 3: Work alongside your accountant Headline 4: Track payments in one list Headline 5: Open a trial account today Headline 6: Monthly plan, easy to cancel Description 1: Issue invoices, track payments, and send month-end reports to your accountant in a click. Description 2: Import your customer accounts from Excel. Setup help and support in Turkish on every plan.

    20 templates · 5 groupsMembers only

  • Copy templateOnline courses and coaching28 min

    Google Ads and search copy

    RSA: online Excel course

    Headlines: 1. Online Excel course 2. From beginner to advanced 3. Watch a free sample lesson 4. Practice files included 5. Feedback on your homework 6. Clear price, VAT included Descriptions: 1. Excel in short lessons: formulas, pivot tables, reporting. Curriculum online. 2. Recorded lessons and live Q&A. Refund and access terms next to the price.

    26 templates · 4 groupsMembers only

  • Copy templateConsulting and B2B services30 min

    Website and landing page copy

    Homepage hero

    Headline: {PROBLEM_STATEMENT} Subhead: {SERVICE_AREA} consulting for {INDUSTRY} companies. We write the scope, the timeline, and the hours we need from you up front. Three points: - A 45-minute diagnostic first, ending in a written recommendation - Not a report, but a decision list with owners and dates - A confidentiality agreement before the project Button: Book a diagnostic call

    27 templates · 5 groupsMembers only

  • Copy templatePersonal brands and creators25 min

    Personal brands: Google Ads and search copy

    Personal brand consulting

    Ad group: Personal brand consulting Headlines (up to 30 characters): 1. Personal brand consulting 2. A brand plan for experts 3. Free intro call 4. One-on-one consulting 5. Price and scope in writing 6. Profile, content, proposal 7. First call is free 8. If it's not a fit, I'll say so Descriptions (up to 90 characters): 1. We build your profile, content, and proposal setup together so your expertise shows. 2. A free 20-minute intro call to check the fit; scope and fee are given in writing. 3. No result guarantees; we write down what we'll do, the timeline, and the fee up front.

    21 templates · 6 groupsMembers only

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