9 short video and call scripts for instructors
0-3s1. Common mistake (30s)
A wrong example on screen. On-screen text: "Everyone does this when learning {TOPIC}."
9 scripts · 2 groupsMembers only
1,000+ hooks, templates, scripts and checklist items for every industry
Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.
The first part of every item is free to read; the full item comes with membership.
What's in the library
36,290hooks, templates, scripts and checklist items
- Hooks15,980
- Templates6,246
- Scripts2,854
- Checklist items11,210
The bar shows each type's share of the total.
All items
9 video and call scripts for personal brands
0-3sMyth-busting, 45sClose to camera, on-screen text: "{MYTH}" "If you've heard this, stop."
9 scripts · 2 groupsMembers only
9 video and call scripts for agencies
0–3sCheck this line: the deductible (40s)(Highlighting a line in the policy) “If your car policy has this word, you pay part of the claim.”
9 scripts · 3 groupsMembers only
8 video and call scripts for SaaS
0-3s30s screen-recorded demo"{TASK}: from 4 steps to 1." Visual: a cluttered {OLD_WAY} screen.
8 scripts · 2 groupsMembers only
Reels and TikTok scripts
0–3sAuthority matrix in 30 seconds (30s)An empty table being drawn on a whiteboard, close on the hands · “An authority matrix in 30 seconds” · “Who signs what at your company? Let's draw it in 30 seconds.”
21 scripts · 5 groupsMembers only
Insurance: Reels and short-video openers
Is the deductible on your policy a flat amount or a percentage? Check the format of this line.
50 hooks · 5 groupsMembers only
Reels and TikTok scripts
0–3sXLOOKUP versus VLOOKUP (30 sec)Excel screen, a VLOOKUP formula showing #N/A, cursor on the error cell · Why does VLOOKUP error out? · ‘The cause fits in one sentence.’
19 scripts · 5 groupsMembers only
Reels and short-video openers
Timer's running: we're building a quote from start to finish.
50 hooks · 5 groupsMembers only
Personal brands: Reels and TikTok scripts
0–3sYou don't have to post daily, 30sClose to camera, a phone and a calendar on the desk · “You don't have to post every day” · “‘Post every day’ isn't right for everyone.”
19 scripts · 6 groupsMembers only
Reels and short-video openers
I'm drawing one box on the board: who owns it in your company?
50 hooks · 5 groupsMembers only
Reels and TikTok scripts
0–3sEvents Manager first (25 s)The ads manager screen, cursor on the Events Manager menu · When I first open an account · ‘When I open an ad account, the first place I look isn't spend.’
19 scripts · 5 groupsMembers only
Reels and short-video openers
What happens when you leave out the last argument of VLOOKUP? I'll show you on screen.
50 hooks · 5 groupsMembers only
Insurance: Reels and TikTok scripts
0–3sThe deductible, with an example (35s)The “deductible” line on a sample policy being highlighted with a marker · “Deductible: the part of a loss you pay” · “If your policy has this word, part of every loss stays with you.”
20 scripts · 5 groupsMembers only
Personal brands: Reels and short-video openers
I'm an accountant. This is the question I get most before filing season.
50 hooks · 5 groupsMembers only
Reels and TikTok scripts
0–2s20s: quote against the clockA stopwatch running in the corner, cursor on ‘New quote’ · One quote, start to finish · None, just keyboard sounds
18 scripts · 5 groupsMembers only
Reels and short-video openers
I opened the ad account. The first place I look isn't spend. It's Events Manager.
50 hooks · 5 groupsMembers only
Content production and shoot day
- The video has one written goal (signup, demo request, activation, or education), one next step, and one link.
- Every line of the script has something on screen to match it, and no claim is spoken without being shown.
49 items · 6 groupsMembers only
Production day preparation and run
- The shoot has one written goal: which service, for which decision-maker, addressing which problem; the plan isn't left at ‘let's film whatever comes up.’
- The list of pieces to film is ready, covering founder videos, short answers, a case walkthrough, and office or team footage, each with a length and a publishing place.
54 items · 6 groupsMembers only
Content production and shoot day
- Each lesson to be filmed has a one-sentence goal written down, and anything that doesn't serve it was cut from the script.
- Lessons are planned at 8 to 12 minutes; longer ones were split in two at a sensible point.
55 items · 6 groupsMembers only
Personal brands: Content production and shoot day
- Shoot-day topics are written down: 6–10 videos, one idea each, picked from the idea bank.
- A hook (first 3 seconds) and a call to action are written for each video; scripts are limited to three bullet points.
48 items · 6 groupsMembers only
Content production and shoot day
- The shoot's purpose and deliverables are written down (how many Reels, how many photos, which formats), and the client approved them before the shoot.
- The scope document states shoot length, number of edits, revision rounds, and the fee for extra shoot days.
49 items · 6 groupsMembers only
Insurance: Content production and shoot day
- Every video has a written hook, a single call to action, and the sample policy or screen it will use.
- Policies used on camera are samples or the insurer's general conditions; no real customer's policy appears.
50 items · 6 groupsMembers only
Members get every item in full
Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.