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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupDigital and B2B
TopicSales

Topic

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  • Hook bankInsurance and financial advice10 min

    Insurance: Objection and hesitation hooks

    For anyone who says ‘just get me the cheapest’: we show the limits of the cheap quote in the table.

    50 hooks · 5 groupsMembers only

  • Hook bankSaaS and software12 min

    Objection and hesitation hooks

    If per-user pricing looks scary, let's count who will actually log in.

    50 hooks · 5 groupsMembers only

  • Hook bankConsulting and B2B services10 min

    Objection and hesitation hooks

    Here's the line item I ask about first when I hear ‘your price is high.’

    50 hooks · 5 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Objection and hesitation hooks

    Why does the course cost what it costs? I'm writing it out line by line.

    50 hooks · 5 groupsMembers only

  • Hook bankAgencies and freelancers12 min

    Objection and hesitation hooks

    When a business says ‘too expensive,’ my first question isn't about price. It's how many inquiries they get a month.

    50 hooks · 5 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Message and email openers

    Hi {FIRST_NAME}, thanks for writing about {COURSE}. First, a question: where are you stuck most with {TOPIC}?

    50 hooks · 5 groupsMembers only

  • Hook bankConsulting and B2B services12 min

    Message and email openers

    Hi {NAME}, I read the {TOPIC} news {COMPANY} announced last month, and I'd like to share my notes in this area.

    50 hooks · 5 groupsMembers only

  • Hook bankSaaS and software10 min

    Message and email openers

    Hi {FIRST_NAME}, we got your demo request. This is {REP} from the {PRODUCT} team.

    50 hooks · 5 groupsMembers only

  • Hook bankInsurance and financial advice10 min

    Insurance: Message and email openers

    Hi {NAME}, I got your message about a {PRODUCT} quote; I need four details to prepare it.

    50 hooks · 5 groupsMembers only

  • Hook bankAgencies and freelancers10 min

    Message and email openers

    Hi {NAME}, this is {REP} from {AGENCY}. I'm following up on what you wrote about {TOPIC} in the form.

    50 hooks · 5 groupsMembers only

  • Hook bankPersonal brands and creators10 min

    Personal brands: Message and email openers

    Hi, thanks for your message. First I'd like to understand your situation: what exactly are you looking for help with?

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.