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Fashion e-commerce: Story sequences

18 Story sequences of 5–7 frames for sizing, fabric care, outfit polls, behind the scenes, drops, last-order days, and live streams, with visual, text, and sticker in every frame.

18 scripts6 groups30 minOctober 15, 2026

  • stories
  • story sequences
  • scripts
  • fashion

Preview

1 script open, 18 scripts in total. Members see the rest.

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Each sequence is a Story of 5–7 frames to post on the same day, in the same time window. Each line is one frame: visual, on-screen text, and sticker where there is one. The last frame always leads to a single action: a poll, a question box, or a product link.

Sizing and try-ons

3 scripts

Unboxing: the first try-on (6 frames)

  1. Frame 1Visual: A sealed shipping box on a table, a team member holds it up to the cameraOn screen: “Today's box: {PRODUCT_NAME}, size {SIZE}”
  2. Frame 2Visual: The box opens, close-up of the tissue paper and cardOn screen: “Opening it exactly the way it reaches you”
  3. Frame 3Visual: The piece on a hanger, close-up of the fabric labelOn screen: “Fabric: {FABRIC_COMPOSITION}”
  4. Frame 4Visual: Model in the fitting room, first try-on in front of the mirrorOn screen: “Model is {MODEL_HEIGHT} cm, wearing a {MODEL_SIZE}”Voice: “First time in this, and I'll say whatever I notice.”
  5. Frame 5Visual: Model sits down, stands up, walks a few stepsOn screen: “How does it sit when you sit and walk?”Sticker: poll (Fits well / I'd size up)
  6. Frame 6Visual: Screen recording of the fit note on the product pageOn screen: “The fit note is on the product page”Sticker: link ‘Go to the product’ → {PRODUCT_LINK}

2 scripts more in this group for members.

17 scripts more for members

This item has 18 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Fabric and care3 scripts
  2. Styling and outfits3 scripts
  3. Behind the scenes3 scripts
  4. Launches, stock, and seasons3 scripts
  5. Live streams and community3 scripts
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Fashion e-commerce page

  • Copy template15 min

    15 copy and message templates for fashion e-commerce

    Product description (short)

    {PRODUCT_NAME} is made for {OCCASION}. The {FABRIC_COMPOSITION} fabric {FABRIC_FEEL}. Fit: {FIT}. Our model is {MODEL_HEIGHT} and wears a size {MODEL_SIZE}. If you're between sizes, {SIZE_ADVICE}. Care: {CARE_INSTRUCTIONS}

    15 templates · 4 groupsMembers only

  • Checklist20 min

    Fashion e-commerce marketing checklist

    • Fabric composition on every product matches the label exactly.
    • The model's height and size worn appear on every product page.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which item are you looking at? Send the product link or a screenshot and I'll get you size, stock, and shipping info right away.

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The package came today. Opening it in the fitting room for the first time.

    50 hooks · 5 groupsMembers only