1,000+ hooks, templates, scripts and checklist items for every industry

Why we ask you two questions before we answer a price question.

Divide the monthly fee by the days you actually come. That's the real number.

Why does the breakfast spread cost what it does? We go through where every dish on the table comes from.

Three quotes, three very different numbers. Check the tax line first.

‘Is this price too high?’ I'm writing out what's in the jar, line by line.

For anyone who says ‘just get me the cheapest’: we show the limits of the cheap quote in the table.

The stories you read in the news are a real concern. We turn it into five questions to ask any organization.

We list exactly what's inside the exam fee, line by line.

What's inside the listed price? Inspection, prep service, and transfer help.

Comparing three photographers' quotes? Here are five lines to check side by side.

These two sofas look the same. So where does the price gap come from?

If per-user pricing looks scary, let's count who will actually log in.

Why we don't put a price in the first message. The short, honest answer.

‘It's free at the state hospital.’ True. The difference is time, hours, and one physiotherapist.

You're asking for a price per square meter. Let me explain why we don't give one number.

Why ‘How much per person?’ can't be answered with one number.

Hard to buy without knowing if it'll suit your skin, so here's the patch test, step by step.

Here's the line item I ask about first when I hear ‘your price is high.’

Two clinics wrote up the same operation differently. Look at what each one counted.

A counseling package covers the first session, the plan, and the check-ins. We spell out what it doesn't.

I wrote down everything we do in a single sale. It's a long list.

We're unpacking the four items you can't see in the price, one by one.

We're splitting this jacket's price three ways: fabric, lining, and labor.

Why does the course cost what it costs? I'm writing it out line by line.