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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

  • Copy templateAesthetic medicine20 min

    17 ready-to-use copy templates for aesthetic medicine

    Process video caption

    How does a {TREATMENT} appointment go? We filmed it from start to finish. 1. Consultation and facial assessment: {DOCTOR_TITLE} {DOCTOR_NAME} listens to what you want first. 2. Planning: the area and amount are decided here. 3. Treatment: takes about {DURATION}. 4. Afterward: you get written instructions for the first few days, and we see you again at your follow-up on {FOLLOW_UP_DAY}. Whether it's right for you is decided at the consultation. To book: {CONTACT}

    17 templates · 5 groupsMembers only

  • Copy templateSaaS and software15 min

    14 ad, page, and message templates for SaaS

    Meta ad: switching from the old way

    Doing {TASK} with {OLD_WAY} works, right up until the team grows. With {PRODUCT}, {TASK} happens on one screen: {FEATURE_1}, {FEATURE_2}, and {FEATURE_3}. {TRIAL_TERMS}. If you get stuck during setup, our team is on {SUPPORT_CHANNEL}.

    14 templates · 5 groupsMembers only

  • Copy templatePhysiotherapy15 min

    16 ready-to-use copy templates for physiotherapy

    Exercise video caption

    {MOVE_NAME}: a {DURATION}-second break for long days at a desk. How to do it: 1. {STEP_1} 2. {STEP_2} 3. {STEP_3} If you're in pain or have a condition, check with a professional first. If the pain gets worse during the move, stop. Save it and try it once this afternoon. Questions? Drop them in the comments and our physiotherapist {NAME} will answer.

    16 templates · 5 groupsMembers only

  • Copy templateDental clinics25 min

    Meta ad copy

    Planning angle

    Primary text: Implant treatment starts with a CBCT scan. At {CLINIC}, the dentist goes over the bone's width and height and the position of the nerve canal with you on screen, then gives you the plan and timeline in writing. The decision is yours once you've read the plan. Message us on WhatsApp to book an exam. Headline: Implant planning starts with CBCT Description: {NEIGHBORHOOD} · Weekdays and Saturdays

    20 templates · 5 groupsMembers only

  • Copy templateHair and beauty salons28 min

    Meta ad copy

    Sit down on time: online booking

    Primary text: Getting seated at your appointment time shouldn't be this hard. At {SALON} we build the schedule around your time: online booking, clear durations and a reminder message the day before. We're in {NEIGHBORHOOD}, next to {LANDMARK}. Headline: Book online, sit down on time Description: Pick your stylist and time Button: Send message

    25 templates · 6 groupsMembers only

  • Copy templateHotels and stays25 min

    Meta ad copy

    Direct booking perk

    Primary text: When you book directly with us, {DIRECT_PERK}. We note your room preference the moment you book, and special requests go straight to the front desk. Prices are the total with taxes included. Headline: Book on the official site Description: With a flexible cancellation option

    20 templates · 5 groupsMembers only

  • Copy templateRetail stores25 min

    Meta ad copy

    New arrivals: box opened

    Primary text: We opened the box this morning. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are on the shelf at our {NEIGHBORHOOD} store, with prices matching the tag, tax included. {SHORT_ADDRESS}, open until {CLOSING_TIME} today. Message us on WhatsApp to hold one. Headline: New arrivals on the shelf this week Description: Prices on tags, tax included

    24 templates · 5 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Meta ad copy

    Messages in, sales not

    Primary text: If messages come in from the ad but don't turn into sales, the problem is usually in one of three places: tracking, reply speed, or the landing page. In the first call we look at only those three, in 20 minutes, without touching your ad budget. {OFFER_TERMS} Headline: Messages arrive, sales don't Description: A 20-minute account review

    20 templates · 5 groupsMembers only

  • Copy templateGyms and personal training24 min

    Meta ad copy

    The first 45 minutes

    Primary text: Your trial class takes 45 minutes, and every minute is planned: a 10-minute chat, a 15-minute tour, a 20-minute easy workout. You don't need to know the machines; {TRAINER} will meet you. We're in {NEIGHBORHOOD}, open {HOURS}. Headline: Your first 45 minutes, mapped out Description: Message us for a trial class

    21 templates · 5 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Meta ad copy

    Kasko: quotes side by side

    Primary text: For kasko, you see quotes from {INSURER_COUNT} insurers in one table: premium, coverage, and deductible side by side. We also put in writing what the lowest-premium quote doesn't cover; the decision is yours. Headline: Kasko quotes side by side Description: Message us on WhatsApp for a quote

    22 templates · 5 groupsMembers only

  • Copy templateMedical tourism28 min

    Meta ad copy

    Written plan

    Primary text: Have your plan in writing before you travel. Send your reports and images, and our doctor {DOCTOR} will review them and send the treatment calendar, length of stay, and what the package includes in a single document. It's a preliminary plan; the final plan is settled after the exam. Headline: Your written plan, ready before you go Description: Send documents, get a plan Button: Send WhatsApp message

    24 templates · 5 groupsMembers only

  • Copy templateInterior design and renovation25 min

    Meta ad copy

    Itemized quote angle

    Primary text: The first page to read in a renovation quote: what's out of scope. In our quotes, the jobs not covered by the price are written on their own page; demolition, rubble, plumbing, and material grade are itemized. If you have two quotes, we'll send you a comparison table to lay them side by side. The site visit is free. For {DISTRICT}, fill out the form or send a photo of the space on WhatsApp. {STUDIO} Headline: Read the out-of-scope page first Description: An itemized renovation quote

    25 templates · 6 groupsMembers only

  • Copy templateConsulting and B2B services28 min

    Meta ad copy

    New regulation: first step

    Primary text: {REGULATION} takes effect on {DATE}. The first step companies skip most: {SKIPPED_STEP}. You can download the {ITEM_COUNT}-point checklist we prepared for the first two weeks. Headline: First two weeks of {REGULATION} Description: A hands-on checklist Button: Download

    25 templates · 5 groupsMembers only

  • Copy templatePlastic and cosmetic surgery28 min

    Meta ad copy

    Consultation invitation angle

    Primary text: If you're thinking about {PROCEDURE}, the first step is talking to a surgeon. At the consultation, {SURGEON} listens first, then goes through your expectations, the options, the risks, and the recovery process, and gives you the information in writing. The decision is yours once you've read the document. To book a consultation, message us on WhatsApp. Headline: {PROCEDURE} consultation Description: {CLINIC} · {CITY}

    20 templates · 5 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Meta ad copy

    What's included and what isn't

    Primary text: {TOUR_NAME} is {PRICE} per person, all mandatory fees included. Included: {INCLUDED_SUMMARY}. Not included: {EXCLUDED_SUMMARY}. We've written both side by side next to the day-by-day itinerary. If you have questions, message us on WhatsApp. Headline: What's included and what isn't Description: Per person, mandatory fees included

    21 templates · 5 groupsMembers only

  • Copy templateDental clinics25 min

    Google Ads and search copy

    Implant RSA set

    Headline 1: Dental Implants {NEIGHBORHOOD} Headline 2: Implant Plans Built on CBCT Headline 3: Written Plan, Clear Stages Headline 4: Meet the Dentist at Your Exam Headline 5: Open Weekdays Until 7 p.m. Headline 6: Single Tooth to Full Arch Description 1: Implant planning starts with an exam and a CBCT scan. You get the plan in writing. Description 2: In {NEIGHBORHOOD}, near {TRANSIT}. Call to book or message us on WhatsApp.

    20 templates · 5 groupsMembers only

  • Copy templatePsychologists and therapy25 min

    Meta ad copy

    The intro call angle

    Primary text: You can have a short introduction before starting therapy. The intro call is a {LENGTH}-minute phone call, not therapy. We talk about who the support is for, online or in person, and which times work, then match you with the right practitioner. You don't need to tell your full story. Headline: Intro call: {LENGTH} minutes, not therapy Description: {PRACTICE} · {CITY} and online

    20 templates · 5 groupsMembers only

  • Copy templateHair and beauty salons30 min

    Google Ads and search copy

    RSA: balayage

    Headlines (30 characters max): 1. Balayage consultation 2. Balayage appointments 3. We look at your hair first 4. Time and price upfront 5. Choose your stylist 6. Balayage, ombre, highlights 7. Book online 8. Sit down on time Descriptions (90 characters max): 1. We read your hair's history and plan together, with time and price confirmed upfront. 2. Book online and choose your stylist. We send a reminder message the day before. 3. Bring a reference photo and we'll tell you plainly what's possible for your hair. Display path: /balayage/booking

    24 templates · 5 groupsMembers only

  • Copy templateHotels and stays25 min

    Google Ads and search copy

    Brand search RSA

    Headlines (30 characters max): 1. {HOTEL} official site 2. Book direct with us 3. Total price, taxes included 4. Flexible cancellation option 5. Rates with breakfast included 6. Reservations team on WhatsApp 7. Tell us your room preference 8. Boutique hotel in {CITY} Descriptions (90 characters max): 1. Book on our official site. Prices include taxes, and no extra fees are added at checkout. 2. Flexible rate: free cancellation up to {CANCELLATION_WINDOW} before arrival. 3. Add special requests to your booking note and they go straight to our front desk team.

    21 templates · 5 groupsMembers only

  • Copy templateSchools and courses25 min

    Meta ad copy

    What tuition covers

    Primary text: When you compare two schools' tuition, make sure you're looking at the same line items. At {SCHOOL}, {GRADE_LEVEL} tuition includes {INCLUDED_ITEMS}. Paid separately: {EXTRA_ITEMS}. We hand you the written, line-by-line breakdown on the campus tour, or we can email it before your visit. Headline: See what tuition covers on one page Description: Book a campus tour

    20 templates · 6 groupsMembers only

  • Copy templateRetail stores25 min

    Google Ads and search copy

    Headlines: stationery and school

    School Supply List Ready Notebooks, Pens, and Bags Send Your List on WhatsApp {NEIGHBORHOOD} Stationery Store School Backpack Selection Class Gift Quote Prices Clear on Every Tag Pick Up in Store

    24 templates · 5 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Google Ads and search copy

    RSA: digital agency

    Keyword group: digital agency, digital marketing agency Headline 1: Digital agency, clear pricing Headline 2: Accounts open in your name Headline 3: Reports start in 3 sentences Headline 4: Tracking setup in week one Headline 5: Ads, content, and shoots Headline 6: 20-minute account review Description 1: We run ads, content, and tracking as one routine. Scope and pricing are on the site. Description 2: Delivery dates, monthly report, and scope in writing. Start with a 20-minute review.

    20 templates · 5 groupsMembers only

  • Copy templateAesthetic medicine25 min

    Meta ad copy

    Who performs the treatment

    Primary text: The first question to ask before any treatment isn't “how much?” It's “who's doing it?” At our clinic, medical treatments are performed by {DOCTOR_TITLE} {DOCTOR_NAME}, and their training and title are listed on our website. If you're considering {TREATMENT}, let's meet at a consultation first. Headline: Meet your doctor first Description: {NEIGHBORHOOD}, {CITY} Button: Learn more

    20 templates · 5 groupsMembers only

  • Copy templateGyms and personal training26 min

    Google Ads and search copy

    RSA: neighborhood gym

    Headlines: 1. Gym in {NEIGHBORHOOD} 2. Book a trial class 3. 4 minutes from the subway 4. A trainer with you on day one 5. Bookable group classes 6. Open from 6 a.m. Descriptions: 1. Come in without knowing the machines. Day one: a tour, a chat, a 20-minute workout. 2. Prices and cancellation terms are on our site. No decision required after the trial.

    21 templates · 4 groupsMembers only

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