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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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  • Healthcare and clinics

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  • Dietitians and nutrition0
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  • Veterinary clinics0

  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
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  • Local services0
  • Schools and courses0

  • Brands and commerce

    Fashion e-commerce0
  • Cosmetics and personal care0
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  • Food brands0
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  • Digital and B2B

    Online courses and coaching0
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TopicAdvertising

Topic

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  • Framework10 min

    The PAS framework for health ads

    • 5 situations patients describe in their own words, pulled from WhatsApp chats and comments
    • Process steps the doctor has approved (exam, imaging, plan, treatment, follow-up)

    2 copy-ready templates and 4 checklist itemsMembers only

  • Framework7 min

    The 4U headline framework for lead ads

    Useful, ultra-specific, unique, and timely: the 4U formula adapted to health advertising rules, plus a bank of 20 headlines for Meta lead ads.

    2 tables and 1 field noteMembers only

  • Framework10 min

    Budget scaling: vertical, horizontal, or wait

    • Cost per appointment (not just cost per lead) has been below target for at least 7 days.
    • The ad set is out of the learning phase and hasn't had a major change in the last 3-5 days.

    1 copy-ready template and 3 checklist itemsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.

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