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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Cosmetics and personal care

1,092entries in total

Industry page45 prompts37 files

items
31
hooks
500
templates
174
scripts
81
checklist items
337
  • Checklist20 min

    Campaign setup and launch

    • The ad account, Page, Instagram account, and catalog sit in the same Business Manager, and the payment method, currency (TRY), and time zone are correct.
    • The reasons for previously rejected ads are in a table, with ‘personal attributes,’ ‘misleading claim,’ and ‘health’ rejections tagged separately.

    51 items · 6 groupsMembers only

  • Script30 min

    Video ad scripts

    0–3s15s: the pump and the texture

    A drop at the mouth of the pump, macro · “{PRODUCT_NAME}” · “One pump, a texture like this.”

    18 scripts · 6 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Texture macro: pump and spread

    Primary text: We filmed {PRODUCT_NAME} coming out of the pump and spreading across the back of a hand in slow motion. Texture: {TEXTURE_DESCRIPTION}. Scent: {SCENT_DESCRIPTION}. Size {SIZE}; with the recommended use it lasts about {ESTIMATED_DURATION}. The full ingredient list and period after opening are on the product page. Headline: {SHORT_TEXTURE}, {SIZE} Description: Directions and ingredient list on the page

    20 templates · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    RSA: serum category

    Headline 1: Serum Range Headline 2: {BRAND} Face Serums Headline 3: Texture and Size on Page Headline 4: Ingredient List on Every Item Headline 5: Trial Size Options Description 1: Dropper and pump serums; size, texture, and order of use on the product page. Description 2: The full ingredient list and period after opening are on the page.

    20 templates · 5 groupsMembers only

  • Copy template25 min

    Website and landing-page sections

    Home page hero

    Eyebrow: {BRAND} Headline: {BRAND_PROMISE} Subtext: {PRODUCT_GROUPS}. Every product page lists the full ingredient list, order of use, and period after opening; if you're not sure where to start, write to us on {ADVICE_CHANNEL}. Primary button: {PRIMARY_CTA} Secondary button: Ingredient guide

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Ad headlines and first lines

    Gel texture, fragrance-free formula, 30 ml pump bottle: three things about our serum.

    50 hooks · 5 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.