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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

  • Hook bankPhoto and video studios10 min

    Process and behind-the-scenes hooks

    What happens in the first 24 hours after you send the form, step by step.

    50 hooks · 5 groupsMembers only

  • Hook bankFurniture and home decor10 min

    Process and behind-the-scenes hooks

    How many hands does a corner sofa order pass through in the workshop? We counted.

    50 hooks · 5 groupsMembers only

  • Hook bankMedical tourism12 min

    Process and behind-the-scenes hooks

    7:30 a.m. shift handover: we read the night's messages together, one patient at a time.

    50 hooks · 5 groupsMembers only

  • Hook bankDietitians and nutrition10 min

    Process and behind-the-scenes hooks

    The five-minute prep I do in the consulting room before the first appointment.

    50 hooks · 5 groupsMembers only

  • Hook bankCosmetics and personal care10 min

    Process and behind-the-scenes hooks

    The first page of our formula notebook: why was the first trial rejected?

    50 hooks · 5 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Process and behind-the-scenes hooks

    How do I validate a course idea before I build it? The first three steps.

    50 hooks · 5 groupsMembers only

  • Hook bankPlastic and cosmetic surgery12 min

    Process and behind-the-scenes hooks

    Which three questions does the surgeon ask first at a consultation?

    50 hooks · 5 groupsMembers only

  • Hook bankPsychologists and therapy10 min

    Process and behind-the-scenes hooks

    A therapist's day is shaped less by sessions than by the ten minutes between them.

    50 hooks · 5 groupsMembers only

  • Hook bankInterior design and renovation12 min

    Process and behind-the-scenes hooks

    The five photos we take at a site visit. Every one of them ends up being useful.

    50 hooks · 5 groupsMembers only

  • Hook bankTours and travel agencies11 min

    Process and behind-the-scenes hooks

    How many drafts does a tour itinerary go through before it's written?

    50 hooks · 5 groupsMembers only

  • Hook bankSchools and courses10 min

    Process and behind-the-scenes hooks

    6:15 a.m.: the security guard turns on the first light at school. What's the next job?

    50 hooks · 5 groupsMembers only

  • Hook bankConsulting and B2B services10 min

    Process and behind-the-scenes hooks

    We ask the client for two documents before a diagnostic call; each is one page.

    50 hooks · 5 groupsMembers only

  • Hook bankAesthetic medicine10 min

    Seasonal, calendar and local hooks

    January: the year's first skin analysis, to map out your plan for the year.

    50 hooks · 5 groupsMembers only

  • Hook bankHair and beauty salons10 min

    Process and behind-the-scenes hooks

    What happens in the first three minutes after a booking message reaches the coordinator's desk?

    50 hooks · 5 groupsMembers only

  • Hook bankRestaurants and cafés12 min

    Seasonal and local hooks

    January: everyone's staying in after New Year's. A new reason for weekday evenings.

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.