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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

  • All industries
  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0
  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0
  • Brands and commerce

    Fashion e-commerce6
  • Cosmetics and personal care6
  • Furniture and home decor6
  • Food brands6
  • Retail stores5
  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services0
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers0
  • Personal brands and creators0
Industry groupBrands and commerce
Topic

Topic

Sort:Recommended
  • Copy templateRetail stores22 min

    Caption templates

    Box opening

    We opened this morning's box, and {ITEM_COUNT} new products just hit our {PRODUCT_GROUP} shelf. The first thing that stands out is {PRODUCT_1}, which we picked for {FEATURE_1}. {PRODUCT_2} and {PRODUCT_3} are right beside it. Prices match the shelf tag, tax included. {PRODUCT_1} is {PRICE_1}. Come see it in {NEIGHBORHOOD}, at {SHORT_ADDRESS}. We're open until {CLOSING_TIME} today. To hold one, WhatsApp: {NUMBER}

    24 templates · 5 groupsMembers only

  • Copy templateFood brands15 min

    15 copy and message templates for food brands

    Where it comes from

    {PRODUCT} is made by {PRODUCER} in {REGION}. {PRODUCTION_METHOD}. This batch was harvested on {HARVEST_DATE} and packed on {PACK_DATE}.

    15 templates · 6 groupsMembers only

  • Copy templateFurniture and home decor12 min

    15 copy and message templates for furniture brands

    Measuring guide Reel caption

    Before you order {PRODUCT}, take these four measurements: the spot where it goes, the door width, the elevator interior, and the stairwell turn. Our largest piece is {PIECE_SIZE}. Send us your measurements on WhatsApp and we'll check the fit together. Save this video; you'll need it on delivery day.

    15 templates · 5 groupsMembers only

  • Copy templateCosmetics and personal care15 min

    14 copy and message templates for beauty brands

    Product page summary

    {PRODUCT_NAME}, {SIZE}. A {PRODUCT_TYPE} used at the {ROUTINE_STEP} step. Texture: {TEXTURE} Scent: {SCENT} Recommended skin type: {SKIN_TYPE} How to use: {DIRECTIONS} Period after opening: {PAO}

    14 templates · 4 groupsMembers only

  • Copy templateFashion e-commerce15 min

    15 copy and message templates for fashion e-commerce

    Product description (short)

    {PRODUCT_NAME} is made for {OCCASION}. The {FABRIC_COMPOSITION} fabric {FABRIC_FEEL}. Fit: {FIT}. Our model is {MODEL_HEIGHT} and wears a size {MODEL_SIZE}. If you're between sizes, {SIZE_ADVICE}. Care: {CARE_INSTRUCTIONS}

    15 templates · 4 groupsMembers only

  • Copy templateRetail stores25 min

    Meta ad copy

    New arrivals: box opened

    Primary text: We opened the box this morning. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are on the shelf at our {NEIGHBORHOOD} store, with prices matching the tag, tax included. {SHORT_ADDRESS}, open until {CLOSING_TIME} today. Message us on WhatsApp to hold one. Headline: New arrivals on the shelf this week Description: Prices on tags, tax included

    24 templates · 5 groupsMembers only

  • Copy templateFood brands25 min

    Caption templates

    Crystallization explainer

    Did your honey crystallize? It hasn't gone bad. Crystallization is a natural process in many honeys: the sugars in the honey form crystals over time, and that alone isn't a sign of spoilage or additives. To bring it back, stand the jar with the lid on in warm water below 40°C (104°F). Don't boil the water. Signs of spoilage are different: {WARNING_SIGNS}. If you see one, write to us. Save this for the next time it crystallizes.

    25 templates · 6 groupsMembers only

  • Copy templateFurniture and home decor20 min

    Caption templates

    Sizing guide carousel

    Save this before you order a sofa. Swipe for six measurements: the spot itself, door width, door height, the elevator interior, the elevator diagonal, and the stair turn. The last slide shows the packed size of the largest piece of {PRODUCT}: {PACKED_SIZE}. Got your measurements? Send them on WhatsApp and we'll check them with you before you order: {WHATSAPP} Send this to whoever you're furnishing the home with.

    20 templates · 5 groupsMembers only

  • Copy templateCosmetics and personal care22 min

    Caption templates

    Introducing an ingredient

    What is {INGREDIENT_NAME}? In 20 seconds. In cosmetics it's used for {INGREDIENT_FUNCTION}. On a label you'll see it written as {LABEL_NAME}. Which of our products contain it: {PRODUCT_LIST}. The full ingredient list is on every product page. If you're curious about this ingredient, drop a question in the comments and we'll answer it in the next ‘One Ingredient, One Sentence’ post. For skin conditions, we suggest talking to your doctor.

    20 templates · 5 groupsMembers only

  • Copy templateFashion e-commerce20 min

    Caption templates

    Reading a fabric label

    What does the label on {PRODUCT_NAME} say, and what does it mean? {FABRIC_COMPOSITION}: {FIBER_EXPLAINER}. Weight: {FABRIC_WEIGHT}, which means {WEIGHT_MEANING}. Care: {CARE_INSTRUCTIONS}. Drop your fabric question in the comments and we'll answer it in the next Fabric Note post.

    20 templates · 5 groupsMembers only

  • Copy templateRetail stores25 min

    Google Ads and search copy

    Headlines: stationery and school

    School Supply List Ready Notebooks, Pens, and Bags Send Your List on WhatsApp {NEIGHBORHOOD} Stationery Store School Backpack Selection Class Gift Quote Prices Clear on Every Tag Pick Up in Store

    24 templates · 5 groupsMembers only

  • Copy templateFood brands30 min

    Meta ad copy

    Village to jar

    Primary text: From {VILLAGE}, by {PRODUCER}'s hands. This year's {PRODUCT} was picked in {HARVEST_MONTH}, and we filled it on {FILL_DATE}. The producer's name, region, and batch number are on the label. {WEIGHT} jar, {SHIPPING_INFO}. Headline: The producer's name is on the label Description: See the product page

    25 templates · 6 groupsMembers only

  • Copy templateFurniture and home decor25 min

    Meta ad copy

    Small living room modules

    Primary text: If your living room is {ROOM_SIZE}, consider a three-seater plus an ottoman instead of a corner sofa. {PRODUCT} modules are sold individually, so you choose the layout to fit your wall. Send your measurements and a photo, and we'll get back to you the same day with two layouts. Headline: Pick modules to fit your wall Description: Send your size, we'll draw it

    22 templates · 6 groupsMembers only

  • Copy templateCosmetics and personal care25 min

    Meta ad copy

    Texture macro: pump and spread

    Primary text: We filmed {PRODUCT_NAME} coming out of the pump and spreading across the back of a hand in slow motion. Texture: {TEXTURE_DESCRIPTION}. Scent: {SCENT_DESCRIPTION}. Size {SIZE}; with the recommended use it lasts about {ESTIMATED_DURATION}. The full ingredient list and period after opening are on the product page. Headline: {SHORT_TEXTURE}, {SIZE} Description: Directions and ingredient list on the page

    20 templates · 5 groupsMembers only

  • Copy templateFashion e-commerce25 min

    Meta ad copy

    Fit confidence: two heights

    Primary text: {PRODUCT_NAME} on two heights: our {HEIGHT_1} model wears a {SIZE_1}, our {HEIGHT_2} model a {SIZE_2}. Watch how the hem and waist sit in the video, walking and sitting. The size chart is on the product page in centimeters, and if it doesn't fit, you can exchange within {EXCHANGE_WINDOW}. Headline: Shown on two heights, with sizes Description: Sizes {SIZE_RANGE}, {COLOR_COUNT} colors

    20 templates · 5 groupsMembers only

  • Copy templateRetail stores25 min

    Website and landing page sections

    Hero: new arrivals

    Headline: The {PRODUCT_GROUP} store of {NEIGHBORHOOD} Subheadline: New products every week, with prices that match the shelf tag and include tax. Pick them up and choose, or hold them on WhatsApp. Buttons: [Hold on WhatsApp] [Directions] Trust line: Open {HOURS} | {SHORT_ADDRESS}

    24 templates · 5 groupsMembers only

  • Copy templateFood brands30 min

    Google Ads and search copy

    Early-harvest olive oil

    Headlines: Early-harvest olive oil Olive oil from the producer Harvest date on the label Batch-numbered bottles Order olive oil online Descriptions: Picked in {HARVEST_MONTH}, pressed within {HOURS} hours. Batch and date are on the label. Glass or tin. Lab report sent on request, and shipping details are on the page.

    24 templates · 6 groupsMembers only

  • Copy templateFurniture and home decor25 min

    Google Ads and search copy

    Corner sofa RSA

    Headlines: 1. Corner sofa styles 2. Modules to fit your room 3. We mail fabric swatches 4. Fit check before you order 5. Try it in {NEIGHBORHOOD} Descriptions: 1. Pick modules one by one. Send your size and we'll draw a layout that fits your room. 2. Lead times and assembly terms are on the product page. Choose fabric from swatches.

    22 templates · 6 groupsMembers only

  • Copy templateFashion e-commerce25 min

    Google Ads and search copy

    RSA: dresses category

    Headline 1: {BRAND} Dresses Headline 2: Midi, Maxi, and Mini Dresses Headline 3: Model Height and Size Listed Headline 4: Dresses in Sizes {SIZE_RANGE} Headline 5: Exchanges Within {EXCHANGE_WINDOW} Description 1: Everyday and occasion dresses. Fabric content and a size chart in cm on every page. Description 2: Ships within {DISPATCH_TIME}. If the size is off, exchange within {EXCHANGE_WINDOW}.

    20 templates · 5 groupsMembers only

  • Copy templateCosmetics and personal care25 min

    Google Ads and search copy

    RSA: serum category

    Headline 1: Serum Range Headline 2: {BRAND} Face Serums Headline 3: Texture and Size on Page Headline 4: Ingredient List on Every Item Headline 5: Trial Size Options Description 1: Dropper and pump serums; size, texture, and order of use on the product page. Description 2: The full ingredient list and period after opening are on the page.

    20 templates · 5 groupsMembers only

  • Copy templateFood brands30 min

    Website and landing page sections

    Home page hero

    Headline: From the producer to the jar, with the name on the label Supporting text: Olive oil, honey, cheese, and winter pantry goods from {COUNT} small producers in {REGION}. Every jar carries the producer's name, harvest month, and batch number. Primary button: Browse products Secondary button: Meet the producers Trust line: {DELIVERY_TIME} delivery · Three layers of protection around glass jars · Shipping days are clear

    26 templates · 5 groupsMembers only

  • Copy templateRetail stores22 min

    Profile and business profile copy

    Bio: stationery and school

    {STORE_NAME} | {NEIGHBORHOOD} stationery Send your school list, we'll pack it {HOURS} | {SHORT_ADDRESS} WhatsApp to hold an item

    22 templates · 5 groupsMembers only

  • Copy templateFurniture and home decor25 min

    Website and landing page sections

    Homepage hero

    Eyebrow: Made to order in our {CITY} workshop Headline: Furniture measured for your room, chosen in your home Subhead: Send your measurements and we'll draw the layout together. Choose fabric from swatches at home, and follow production with a photo every week. Button 1: Send my measurements Button 2: See the showroom Trust line: Our own team delivers and assembles in {AREAS}.

    21 templates · 5 groupsMembers only

  • Copy templateFashion e-commerce25 min

    Website and landing page sections

    Homepage hero

    Eyebrow: {BRAND} Headline: {BRAND_PROMISE} Subhead: {PRODUCT_GROUPS}. Every product page lists the fabric content, the model's height, and the size they're wearing, and if the size is off, you can exchange within {EXCHANGE_WINDOW}. Primary button: {PRIMARY_CTA} Secondary button: Size guide

    20 templates · 5 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.