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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

  • All industries
  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0
  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0
  • Brands and commerce

    Fashion e-commerce4
  • Cosmetics and personal care4
  • Furniture and home decor4
  • Food brands4
  • Retail stores4
  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services0
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers0
  • Personal brands and creators0
Industry groupBrands and commerce
TopicVideo
Sort:Recommended
  • ScriptCosmetics and personal care14 min

    9 short video scripts for beauty brands

    0–2sPump and texture (15s)

    Macro shot of the pump. On screen: "Take a close look at this texture"

    9 scripts · 4 groupsMembers only

  • ScriptFood brands20 min

    10 video and phone scripts for food brands

    0-2sField to jar (35s)

    Close-up of a filled jar or the most striking production moment. On-screen text: "How {PRODUCT} is made"

    10 scripts · 2 groupsMembers only

  • ScriptFurniture and home decor14 min

    9 short video and call scripts for furniture brands

    0-3s1. Workshop: what's under the fabric (35s)

    Bare frame, the craftsman's hand tightening a screw. On screen: "Ever seen what's under a sofa's fabric?"

    9 scripts · 2 groupsMembers only

  • ScriptCosmetics and personal care30 min

    Reels and TikTok scripts

    0–3sHow many grams in one pump? (25s)

    An empty bowl on a precision scale, the {PRODUCT_NAME} pump in hand · “One pump: how many grams?” · “How much product does one pump give, exactly? We're measuring it on the scale.”

    18 scripts · 6 groupsMembers only

  • Hook bankFood brands12 min

    Reels and short-video openers

    The sound of a jar seal breaking for the first time. Raw recording, nothing fixed.

    50 hooks · 5 groupsMembers only

  • ScriptFashion e-commerce30 min

    Reels and TikTok scripts

    0–3sMeasuring the garment (30s)

    Pants laid flat on a table, tape measure in hand · “Size charts confusing? Try this” · “Don't compare the size chart with your body. Compare it with pants you already own.”

    18 scripts · 6 groupsMembers only

  • Hook bankFurniture and home decor10 min

    Reels and short-video openers

    Tape measure against the door: will this corner sofa make it through?

    50 hooks · 5 groupsMembers only

  • Hook bankCosmetics and personal care12 min

    Reels and short-video openers

    One pump, one spoon, one precision scale: how much actually comes out?

    50 hooks · 5 groupsMembers only

  • ScriptRetail stores35 min

    Reels and TikTok scripts

    0–3sUnboxing (20s)

    The tape on the box is cut, close-up · Just arrived · Staff: ‘We just opened the box. You see it first.’

    20 scripts · 5 groupsMembers only

  • Hook bankFashion e-commerce12 min

    Reels and short-video openers

    The package came today. Opening it in the fitting room for the first time.

    50 hooks · 5 groupsMembers only

  • ScriptFood brands30 min

    Reels and TikTok scripts

    0–3sFrom olive to bottle, 35 sec

    Crates of olives on the scale, the number climbing · ‘{KILOS} kilos of olives’ · ‘This morning {KILOS} kilos of olives hit the scale.’

    20 scripts · 5 groupsMembers only

  • ScriptFurniture and home decor30 min

    Reels and TikTok scripts

    0–3sTape it on the floor (30s)

    Painter's tape unrolling on an empty living room floor, high angle · “Draw the sofa on the floor before you buy it” · “Before you order a sofa, grab a roll of painter's tape.”

    18 scripts · 6 groupsMembers only

  • Hook bankRetail stores12 min

    Reels and short-video openers

    We cut the tape on the box, and this is the first thing out.

    50 hooks · 5 groupsMembers only

  • ChecklistFurniture and home decor20 min

    Content production and shoot day

    • The shoot's single goal is written down: which product, which question, which call to action (swatches, fit check, or a showroom appointment).
    • A shot list is ready by product: frame, foam, fabric, legs, measuring scene, room scene, and the delivery moment.

    54 items · 6 groupsMembers only

  • ChecklistCosmetics and personal care20 min

    Content production and shoot day

    • The list of products to shoot uses stock codes, and at least two undamaged, freshly produced samples were set aside for each product.
    • All samples are from the batch that will go on sale, and the batch number, date code, and ingredient list are saved to the file.

    49 items · 6 groupsMembers only

  • ChecklistFashion e-commerce20 min

    Content production and shoot day

    • The list of products to shoot uses the product codes from your system, and every product has at least one size and color in stock.
    • Samples were received a day before the shoot, and each piece's seams, buttons, and label were checked for defects.

    49 items · 6 groupsMembers only

  • ChecklistRetail stores18 min

    Content production and shoot day

    • This week's shoot list is ready: three shots are written each for delivery day, the window change, and the most-asked-about product.
    • The price tags on the products to be filmed are current and match the register price, and products without tags stay out of frame.

    48 items · 6 groupsMembers only

  • ChecklistFood brands20 min

    Content production and shoot day

    • The shoot is timed to a real moment on the production calendar (harvest, pressing, straining, or filling), planned without stopping production.
    • The shoot time, clothing, and who will appear on camera were settled with the producer.

    53 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.