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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

IndustryCosmetics and personal care

Industry

  • All industries
  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0
  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0
  • Brands and commerce

    Fashion e-commerce7
  • Cosmetics and personal care6
  • Furniture and home decor7
  • Food brands6
  • Retail stores7
  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services0
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers0
  • Personal brands and creators0
Industry groupBrands and commerce

Industry group

TopicAdvertising
Sort:Recommended

Cosmetics and personal care

1,092entries in total

Industry page45 prompts37 files

items
31
hooks
500
templates
174
scripts
81
checklist items
337
  • Checklist20 min

    Campaign setup and launch

    • The ad account, Page, Instagram account, and catalog sit in the same Business Manager, and the payment method, currency (TRY), and time zone are correct.
    • The reasons for previously rejected ads are in a table, with ‘personal attributes,’ ‘misleading claim,’ and ‘health’ rejections tagged separately.

    51 items · 6 groupsMembers only

  • Script30 min

    Video ad scripts

    0–3s15s: the pump and the texture

    A drop at the mouth of the pump, macro · “{PRODUCT_NAME}” · “One pump, a texture like this.”

    18 scripts · 6 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Texture macro: pump and spread

    Primary text: We filmed {PRODUCT_NAME} coming out of the pump and spreading across the back of a hand in slow motion. Texture: {TEXTURE_DESCRIPTION}. Scent: {SCENT_DESCRIPTION}. Size {SIZE}; with the recommended use it lasts about {ESTIMATED_DURATION}. The full ingredient list and period after opening are on the product page. Headline: {SHORT_TEXTURE}, {SIZE} Description: Directions and ingredient list on the page

    20 templates · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    RSA: serum category

    Headline 1: Serum Range Headline 2: {BRAND} Face Serums Headline 3: Texture and Size on Page Headline 4: Ingredient List on Every Item Headline 5: Trial Size Options Description 1: Dropper and pump serums; size, texture, and order of use on the product page. Description 2: The full ingredient list and period after opening are on the page.

    20 templates · 5 groupsMembers only

  • Copy template25 min

    Website and landing-page sections

    Home page hero

    Eyebrow: {BRAND} Headline: {BRAND_PROMISE} Subtext: {PRODUCT_GROUPS}. Every product page lists the full ingredient list, order of use, and period after opening; if you're not sure where to start, write to us on {ADVICE_CHANNEL}. Primary button: {PRIMARY_CTA} Secondary button: Ingredient guide

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Ad headlines and first lines

    Gel texture, fragrance-free formula, 30 ml pump bottle: three things about our serum.

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.