1,000+ hooks, templates, scripts and checklist items for every industry

Divide the monthly fee by the days you actually come. That's the real number.

Why does the breakfast spread cost what it does? We go through where every dish on the table comes from.

Three quotes, three very different numbers. Check the tax line first.

What's inside the listed price? Inspection, prep service, and transfer help.

Comparing three photographers' quotes? Here are five lines to check side by side.

You're asking for a price per square meter. Let me explain why we don't give one number.

Why ‘How much per person?’ can't be answered with one number.

I wrote down everything we do in a single sale. It's a long list.

We're unpacking the four items you can't see in the price, one by one.

Balayage pricing depends less on length than on three things we check at the first consultation.

Does the price change at checkout? On our screen it's the same total from start to finish.

Before you compare two schools' tuition, put these 6 items on the same line.

Hi {FIRST_NAME}, it's {ADVISOR} from {GYM}; I got your form 10 minutes ago.

Hi {NAME}, welcome to {SALON}; which service are you writing about?

Hi [name], you asked about the 2-bedroom in [neighborhood]; here are the price and fees.

Hi [name], thanks for writing. Could you send three photos of the space?

Hi {NAME}, I've attached the inspection report for the {VEHICLE} you asked about.

Hi {NAME}, we've got your table for 4 on Saturday at 8 p.m.

Hi {NAME}, here are two room options for {DATES}.

Hi, your message about the tour reached us; let me help right away.

Hi, this is {NAME}. I checked the calendar for {DATE}, and we have two options.

Hi, this is {NAME}; I checked the calendar for {DATE}, and we're free that day.

Hi, {NAME} from {COMPANY} here. Your photo came through, and I'll look at it in the next two minutes.

Hello, your form reached us. I'm your admissions advisor, and I have two quick questions.