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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupLocal services and hospitality
Topic

Topic

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  • Hook bankHotels and stays11 min

    Myth and curiosity hooks

    ‘Prices always drop at the last minute’? Not on our calendar.

    50 hooks · 5 groupsMembers only

  • Hook bankGyms and personal training12 min

    Process and behind-the-scenes hooks

    What happens behind the scenes between submitting the form and your phone ringing?

    50 hooks · 5 groupsMembers only

  • Hook bankPhoto and video studios10 min

    Process and behind-the-scenes hooks

    What happens in the first 24 hours after you send the form, step by step.

    50 hooks · 5 groupsMembers only

  • Hook bankInterior design and renovation12 min

    Process and behind-the-scenes hooks

    The five photos we take at a site visit. Every one of them ends up being useful.

    50 hooks · 5 groupsMembers only

  • Hook bankTours and travel agencies11 min

    Process and behind-the-scenes hooks

    How many drafts does a tour itinerary go through before it's written?

    50 hooks · 5 groupsMembers only

  • Hook bankSchools and courses10 min

    Process and behind-the-scenes hooks

    6:15 a.m.: the security guard turns on the first light at school. What's the next job?

    50 hooks · 5 groupsMembers only

  • Hook bankHair and beauty salons10 min

    Process and behind-the-scenes hooks

    What happens in the first three minutes after a booking message reaches the coordinator's desk?

    50 hooks · 5 groupsMembers only

  • Hook bankRestaurants and cafés12 min

    Seasonal and local hooks

    January: everyone's staying in after New Year's. A new reason for weekday evenings.

    50 hooks · 5 groupsMembers only

  • Hook bankGyms and personal training12 min

    Seasonal and local hooks

    Why is the gym packed in January? The three quietest hours for newcomers.

    50 hooks · 5 groupsMembers only

  • Hook bankWeddings and events11 min

    Seasonal, calendar, and local hooks

    Three things to do in the first week for couples who got engaged over New Year's.

    50 hooks · 5 groupsMembers only

  • Hook bankPhoto and video studios11 min

    Seasonal, calendar, and local hooks

    Three things to ask in January if you're looking for a photographer for this year's weddings.

    50 hooks · 5 groupsMembers only

  • Hook bankHair and beauty salons10 min

    Seasonal, calendar and local hooks

    January: the quiet weeks after New Year, the easiest time to book a cut or a treatment.

    50 hooks · 5 groupsMembers only

  • Hook bankInterior design and renovation12 min

    Seasonal and local hooks

    Why is the site visit for a summer renovation done in January? Here's the calendar.

    50 hooks · 5 groupsMembers only

  • Hook bankTours and travel agencies11 min

    Seasonal, calendar, and local hooks

    January: the early-booking window for summer tours opens. Here's the calendar.

    50 hooks · 5 groupsMembers only

  • Hook bankSchools and courses10 min

    Seasonal, calendar, and local hooks

    What's written on the one sheet we tape to the classroom door on the first day?

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.