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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupDigital and B2B
TopicContent and social media

Topic

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  • Hook bankInsurance and financial advice8 min

    45 hooks for insurance agencies

    Think insurance is a money trap? Let's read one line of a policy.

    45 hooks · 5 groupsMembers only

  • Hook bankSaaS and software12 min

    45 hooks for SaaS and software

    Are orders still landing in a WhatsApp group? Where do the missed ones go?

    45 hooks · 6 groupsMembers only

  • Hook bankInsurance and financial advice10 min

    Insurance: Myth and curiosity hooks

    ‘I have kasko, so I'm set’: the missing half of that sentence is what falls outside cover.

    50 hooks · 5 groupsMembers only

  • Hook bankSaaS and software10 min

    Myth and curiosity hooks

    ‘The cloud’ doesn't mean your data floats around. It sits in a data center.

    50 hooks · 5 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Myth and curiosity hooks

    Leaving the course running in the background doesn't count as learning. Here's what it does do.

    50 hooks · 5 groupsMembers only

  • Hook bankConsulting and B2B services10 min

    Myth and curiosity hooks

    Believing a consultant will solve the problems is the most expensive misconception in consulting.

    50 hooks · 5 groupsMembers only

  • Hook bankPersonal brands and creators10 min

    Personal brands: Myth and curiosity hooks

    A personal brand isn't about being famous. It's about making a real expertise consistently visible.

    50 hooks · 5 groupsMembers only

  • Hook bankAgencies and freelancers10 min

    Myth and curiosity hooks

    Followers went up. Did sales? Those aren't the same chart.

    50 hooks · 5 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Process and behind-the-scenes hooks

    How do I validate a course idea before I build it? The first three steps.

    50 hooks · 5 groupsMembers only

  • Hook bankConsulting and B2B services10 min

    Process and behind-the-scenes hooks

    We ask the client for two documents before a diagnostic call; each is one page.

    50 hooks · 5 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Seasonal, calendar, and local hooks

    The three checkpoints I built into the course so January starters don't quit in February.

    50 hooks · 5 groupsMembers only

  • Hook bankAgencies and freelancers10 min

    Seasonal, calendar, and local hooks

    January is when businesses plan their marketing budget. I'll map a full year on one page.

    50 hooks · 5 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Carousel covers and post titles

    Seven steps to clean data in Excel: from raw table to report

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.