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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

IndustryPersonal brands and creators

Industry

Industry groupDigital and B2B

Industry group

TopicAdvertising
Sort:Recommended

Personal brands and creators

1,100entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
187
scripts
85
checklist items
333
  • Checklist20 min

    Personal brands: Campaign setup and launch

    • The ad account is connected to the expert's own Business Manager, not a personal profile; the agency is added as a partner.
    • The Business Manager has at least two full admins, one of them the expert.

    48 items · 6 groupsMembers only

  • Script30 min

    Personal brands: Video ad scripts

    0–3sGuide, explainer, 15s

    A printed guide on a desk, close-up of the cover · “10 questions answered in one guide” · “I put the 10 questions I get asked most about building a personal brand into one guide.”

    19 scripts · 6 groupsMembers only

  • Copy template25 min

    Personal brands: Meta ad copy

    Guide: 10 questions answered

    Primary text: I put the 10 questions I get asked most on this topic into one free guide. Inside: {CONTENT_1}, {CONTENT_2}, and {CONTENT_3}. {PAGE_COUNT} pages, readable in one sitting. Leave your email and the guide lands in your inbox in a few minutes. A short newsletter comes weekly too, and you can leave with one click anytime. Headline: 10 questions answered in one guide Description: Download the free guide

    22 templates · 6 groupsMembers only

  • Copy template25 min

    Personal brands: Google Ads and search copy

    Personal brand consulting

    Ad group: Personal brand consulting Headlines (up to 30 characters): 1. Personal brand consulting 2. A brand plan for experts 3. Free intro call 4. One-on-one consulting 5. Price and scope in writing 6. Profile, content, proposal 7. First call is free 8. If it's not a fit, I'll say so Descriptions (up to 90 characters): 1. We build your profile, content, and proposal setup together so your expertise shows. 2. A free 20-minute intro call to check the fit; scope and fee are given in writing. 3. No result guarantees; we write down what we'll do, the timeline, and the fee up front.

    21 templates · 6 groupsMembers only

  • Copy template25 min

    Personal brands: Website and landing page sections

    Consulting hero

    Headline: One-on-one {FIELD_OF_HELP} consulting for {AUDIENCE} Subhead: I've worked in {FIELD} for {YEARS} years. The first call is free: in 20 minutes, I look at your situation, and if it's a fit, I share scope and fee in writing. Button 1: Book a free intro call Button 2: See the process and fee Note under buttons: I send a written summary the same day. I don't guarantee results; I write down up front what we'll do.

    22 templates · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.