Retargeting audience map
A map that layers engagers, video viewers, site visitors, and leads by how warm they are, with time windows, messages, and exclusions for each layer.
- retargeting
- audiences
- meta
- Type
- Plan and calendar
- Topic
- Advertising
- Time
- 12 minutes
- Inside
- 1 table and 2 field notes
- Added
- October 14, 2026
Retargeting means making the next step easier for people who already know you. In a clinic, these audiences are small; without clean layers and exclusions, the same person sees the same ad several times a day. The windows below are starting points; if your audience is small, widen them.
The rest is for members
The rest of this item includes 1 table and 2 field notes. Members see the full version and can copy any template in one click.
Locked sections
- Audience map
- Retention limits
- Rules
FrameworkAdvertising
The PAS framework for health ads
How to adapt problem-agitate-solve to health ads without fear marketing: a compliance note for each step and two worked examples.
- ad copy
- pas
- meta
10 min2 templatesMembers onlyFrameworkAdvertising
The 4U headline framework for lead ads
Useful, ultra-specific, unique, and timely: the 4U formula adapted to health advertising rules, plus a bank of 20 headlines for Meta lead ads.
- headlines
- lead ads
- meta
7 min24 entriesMembers onlyCopy templateAdvertising
10 primary-text templates for Meta lead ads
10 fill-in-the-blank primary-text templates for Meta lead ads, each from a different compliant angle: process, doctor, patient question, decision guide, medical tourism, and more.
- meta
- lead ads
- primary text
12 min10 templatesMembers only