Google Ads search campaign structure for clinics
A campaign and ad group structure split by brand, treatment, and local intent, plus settings, conversion setup, assets, and a compliant headline pool.
- google ads
- search campaigns
- account structure
- Type
- Plan and calendar
- Topic
- Advertising
- Time
- 15 minutes
- Inside
- 1 copy-ready template, 7 checklist items, 2 tables, and 2 field notes
- Added
- October 14, 2026
Search campaigns capture demand that already exists. The structure's job is to send every search to the ad and page that best fit its intent. This template is written for a dental clinic in a single city; swap in your own treatments and locations.
| Campaign | Ad groups | Example keywords | Landing page |
|---|---|---|---|
| Brand | Clinic name, dentist name | "{CLINIC}", "{CLINIC} reviews", "{DOCTOR}" | Home page |
| Treatment: implants | General, price intent, local | "dental implants", "dental implant cost", "dental implants {AREA}" | Implants page |
| Treatment: cosmetic dentistry | Zirconia crowns, smile design, veneers | "zirconia crowns", "smile makeover", "porcelain veneers" | Matching treatment page |
| Treatment: orthodontics | Braces, clear aligners | "braces", "clear aligners" | Orthodontics page |
| Emergency | Toothache, emergency dentist | "emergency dentist", "dentist open now {AREA}" | Contact and directions page |
The rest is for members
The rest of this item includes 1 copy-ready template, 7 checklist items, and 1 table. Members see the full version and can copy any template in one click.
Locked sections
- Campaign settings
- Conversions
- Bid strategy
- Assets
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