The 12-minute weekly ad review
Seven steps in the same order every week: account health, spend, appointments, campaigns, ad sets, creative, and no more than three decisions.
- optimization
- weekly routine
- meta
- Type
- Guide
- Topic
- Advertising
- Time
- 12 minutes
- Inside
- 1 copy-ready template, 1 table, and 1 field note
- Added
- October 14, 2026
Run this every week on the same day, in the same order: business results first, ad details last. The order matters. Someone who starts with creative metrics will spend an hour fixing CTR while appointments are down. Always compare the last 7 days with the previous 7.
| Minute | What | Where | Question to answer |
|---|---|---|---|
| 0-1 | Account health | Account Quality, rejected ads, billing | Is anything blocking delivery? |
| 1-2 | Spend | Ads Manager, campaign level | Are we over or under plan? |
| 2-5 | Leads and appointments | CRM or appointment sheet | How many leads came in, how many booked, and is cost per appointment on target? |
| 5-7 | Campaigns | Ads Manager, campaign level | Which campaigns are hitting the target, and which aren't? |
| 7-9 | Ad sets | Ads Manager, ad set level | Any sudden change in learning status, frequency, or CPM? |
| 9-11 | Creative | Ads Manager, ad level | Which ads are losing hook rate and CTR? Is fatigue setting in? |
| 11-12 | Decisions | Change log | Which three things (at most) are we changing this week? |
The rest is for members
The rest of this item includes 1 copy-ready template and 1 field note. Members see the full version and can copy any template in one click.
Locked sections
- Warning signs
- Don't
FrameworkAdvertising
The PAS framework for health ads
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- pas
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- headlines
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- meta
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- primary text
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