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Hair and beauty salons: Story sequences

19 Story sequences across education, process, engagement, calendar and trust, with what to film, what to write on screen and which sticker to use in every frame.

19 scripts5 groups30 minOctober 15, 2026

  • stories
  • story sequences
  • scripts
  • salon

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1 script open, 19 scripts in total. Members see the rest.

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These 19 Story sequences are ready-made flows of 5–7 frames: what to film in each frame, what to write on screen and which sticker to use. They're grouped into education, process, engagement, calendar and trust; the last frame always leads to one next step.

Education and tips

4 scripts

Balayage or ombre

  1. Frame 1Visual: The stylist holds up two samples: a balayage swatch and an ombre swatchOn screen: Are balayage and ombre the same thing?Sticker: Quiz — Yes / No
  2. Frame 2Visual: A drawing of balayage: freehand-painted lightening with a soft grow-outOn screen: Balayage: painted by hand, soft at the rootSticker: none
  3. Frame 3Visual: A drawing of ombre: a clear dark-to-light shift from roots to endsOn screen: Ombre: a defined shift from dark to lightSticker: none
  4. Frame 4Visual: The stylist to cameraOn screen: Which one is right depends on your hair and how much upkeep you wantVoice: They each come with a different upkeep calendar.
  5. Frame 5Visual: The quiz results screenOn screen: Your answer: {RESULT}Sticker: none
  6. Frame 6Visual: The cover of the booking highlightOn screen: Come to a consultation with your reference photoSticker: Link — Consultation booking

3 scripts more in this group for members.

18 scripts more for members

This item has 19 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Process and behind the scenes4 scripts
  2. Engagement: polls, quizzes and question boxes4 scripts
  3. Calendar, open hours and seasons3 scripts
  4. Trust, team and bridal4 scripts
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Hair and beauty salons page

  • Message template20 min

    15 ready-to-use copy and message templates for salons

    Transformation post

    The request: {CLIENT_REQUEST}. The plan was made together with {STYLIST} at the consultation. Service: {SERVICE} Time: {DURATION} At-home care: {CARE_TIP} Every head of hair has its own history, so results vary from person to person. Let's talk about what's possible for yours at a consultation: {BOOKING_LINK} (Thanks to {CLIENT_NAME} for letting us share.)

    15 templates · 5 groupsMembers only

  • Checklist15 min

    A 36-point marketing checklist for salons

    • The Google Business Profile has the right primary category, regular hours, and holiday hours.
    • The Google profile's services list matches the menu exactly.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Caption templates

    Colored-hair wash order

    A wash order for your colored hair: {STEP_1}, {STEP_2}, {STEP_3}. Why this order: {REASON}. Every head of hair has a different history, so your stylist {STYLIST} tailors it to yours at the appointment. Save this and check it at your next wash. Questions? Leave them in the comments. {SALON} · {NEIGHBORHOOD}

    24 templates · 5 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    At a balayage appointment my first question isn't about color: what was last put on your hair?

    50 hooks · 5 groupsMembers only