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Meta Ads System

How a campaign works end to end, from account setup to scaling

Content
26 lessons
Total length
7h 39m
Last updated
July 22, 2026
Video language
Turkish
Instructor: Mert BakırcıAI, Software, and Ad Management

What you'll be able to do after this course

  • Set up an ad account from scratch without getting it disabled
  • Get the campaign, ad set, and ad hierarchy right
  • Split your budget between testing and scaling
  • Use the data to stop campaigns that don't bring in appointments

Who it's for

  • Clinic owners who run their own ads

  • Agency teams that build campaigns

  • Freelance ad specialists

Curriculum: 5 modules · 26 items

7h 39m total

  1. Foundations: account and infrastructure5 items · 1h 31m
    1. Business Manager architecture: who should own whatLesson16 min
    2. Creating the ad account and setting up the payment methodLesson12 min
    3. Connecting page, pixel, and asset permissions correctlyLesson18 min
    4. 6 real reasons ad accounts get disabled, and how to prevent themLesson21 min
    5. Ad policy limits in healthcareLesson24 min
  2. Campaign structure6 items · 1h 45m
    1. Choosing an objective: traffic, leads, or messagesLesson19 min
    2. CBO vs. ABO: how we make the callLesson17 min
    3. How many ad sets: fewer or more, and the effect on the learning phaseLesson15 min
    4. Audiences: broad targeting and interest testingLesson22 min
    5. Building retargeting layersLesson18 min
    6. Which sources to build lookalike audiences fromLesson14 min
  3. Creative and messaging5 items · 1h 33m
    1. The one thing that makes an ad work: the first 3 secondsLesson20 min
    2. Video, single image, or carousel: which to use whereLesson16 min
    3. Compliant creative: what we can't showLesson23 min
    4. Creative rotation and fatigue signalsLesson15 min
    5. Pitching the same offer from 6 different anglesLesson19 min
  4. Measurement and decisions5 items · 1h 19m
    1. Which metrics we watch and which we ignoreLesson21 min
    2. Cost-per-appointment calculator spreadsheetExercise17 min
    3. How many days before you decide: the statistical thresholdLesson18 min
    4. Reading the ad report: a 12-minute routineLesson14 min
    5. Campaign audit checklistFile9 min
  5. Scaling5 items · 1h 31m
    1. Vertical scaling: raising the budget without breaking the campaignLesson18 min
    2. Horizontal scaling: new ad set or new campaignLesson16 min
    3. Fixing performance that drops while scalingLesson20 min
    4. Budget planning for seasonal and promotional periodsLesson15 min
    5. Example: allocating a ₺250,000 monthly budgetLesson22 min

Start your membership to watch the lessons.

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Instructor

Mert Bakırcı

AI, Software, and Ad Management

Builds the campaign, tracking, and AI side of the work.

Mert builds Meta and Google campaigns, sets up the tracking stack (pixel, CAPI, GA4), and turns the data into decisions.

In screen-recorded lessons, he walks through the technical side, from account structure to budget scaling and from the prompt library to automation.

  • Meta & Google ads
  • Tracking and CAPI
  • AI and automation
  • Budget scaling

6 courses · 99 lessons

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Meta Ads System · DFX Community