Social Media Management for Clinics

What you'll be able to do after this course

• Get a new clinic account in order within 7 days
• Build a monthly content calendar in a single session
• Make it clear who does what on the team
• Present a monthly report the client can understand

Who it's for

• Social media agencies

• Freelance social media managers

• Clinic marketing teams

1. 01Taking over the account4 items · 1h 8m

   1. Account handover: access, security, backupsLesson18 min
   2. First-week audit: what we find and what we fixLesson22 min
   3. Getting the brand and content briefLesson20 min
   4. Clinic account handover checklistFile8 min
2. 02Planning4 items · 1h 15m

   1. Monthly content calendar planning sessionLesson24 min
   2. Content mix: education, proof, promotionLesson19 min
   3. Planning shoot days around the doctors' schedulesLesson17 min
   4. Approval process: who signs off on whatLesson15 min
3. 03Execution4 items · 1h 17m

   1. Posting routine and scheduling toolsLesson16 min
   2. Community management: comment and DM policyLesson20 min
   3. When a crisis hits: handling negative comments and complaintsLesson23 min
   4. Getting doctor-led content into productionLesson18 min
4. 04Reporting4 items · 1h 11m

   1. Building reports clinic owners understandLesson21 min
   2. Metrics that tie back to appointmentsLesson19 min
   3. Monthly report presentation templateFile9 min
   4. Contracts, pricing, and scope managementLesson22 min

Instructor