1,000+ hooks, templates, scripts and checklist items for every industry

The tape on the box is cut, close-up · Just arrived · Staff: ‘We just opened the box. You see it first.’

The ads manager screen, cursor on the Events Manager menu · When I first open an account · ‘When I open an ad account, the first place I look isn't spend.’

Two sunscreen tubes in the doctor's hand, labels to camera, brand blurred · What do SPF and PA mean? · When you buy sunscreen, check two abbreviations.

Chest-height POV, the gym door opening · My first day at the gym, I'm holding the camera · Room sound, door chime

6:30 a.m., a big pot on the stove, the wall clock in frame · ‘This soup starts 4 hours before service’ · ambient sound, no talking

A thermal camera held to the wall, a blue line appears on its screen · That blue line is the leak inside the wall · Tech: ‘Before we break any wall, we find where the leak is.’

Crates of olives on the scale, the number climbing · ‘{KILOS} kilos of olives’ · ‘This morning {KILOS} kilos of olives hit the scale.’

The “deductible” line on a sample policy being highlighted with a marker · “Deductible: the part of a loss you pay” · “If your policy has this word, part of every loss stays with you.”

Arrivals gate; the coordinator holds up a sign with only a first name · ‘The first 20 minutes at the airport’ · ‘When your plane lands, the first person you see will be me.’

A carrier with the door off in a living room, a blanket inside · ‘The carrier: every day, not once a month’ · ‘If a cat only sees the carrier on vet day, it has every reason not to like it.’

Front three-quarter view, advisor beside the car · “This car isn't for everyone” · “Let me start by telling you who we wouldn't recommend this car to.”

The same window, the same chair; the wall clock reads 10:00 · Same window, three times of day · Window light doesn't stay the same all day.

Painter's tape unrolling on an empty living room floor, high angle · “Draw the sofa on the floor before you buy it” · “Before you order a sofa, grab a roll of painter's tape.”

A stopwatch running in the corner, cursor on ‘New quote’ · One quote, start to finish · None, just keyboard sounds