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A wrong example on screen. On-screen text: "Everyone does this when learning {TOPIC}."

Close to camera, on-screen text: "{MYTH}" "If you've heard this, stop."

(Highlighting a line in the policy) “If your car policy has this word, you pay part of the claim.”

"{TASK}: from 4 steps to 1." Visual: a cluttered {OLD_WAY} screen.

An empty table being drawn on a whiteboard, close on the hands · “An authority matrix in 30 seconds” · “Who signs what at your company? Let's draw it in 30 seconds.”

Excel screen, a VLOOKUP formula showing #N/A, cursor on the error cell · Why does VLOOKUP error out? · ‘The cause fits in one sentence.’

Close to camera, a phone and a calendar on the desk · “You don't have to post every day” · “‘Post every day’ isn't right for everyone.”

The ads manager screen, cursor on the Events Manager menu · When I first open an account · ‘When I open an ad account, the first place I look isn't spend.’

The “deductible” line on a sample policy being highlighted with a marker · “Deductible: the part of a loss you pay” · “If your policy has this word, part of every loss stays with you.”

A stopwatch running in the corner, cursor on ‘New quote’ · One quote, start to finish · None, just keyboard sounds