Process and behind-the-scenes hooks
Release night, 11 p.m.: the final checklist before we ship.
50 hooks · 5 groupsMembers only
Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.
The first part of every item is free to read; the full item comes with membership.
36,290hooks, templates, scripts and checklist items
The bar shows each type's share of the total.
Release night, 11 p.m.: the final checklist before we ship.
50 hooks · 5 groupsMembers only
What do we read off the registration for a kasko quote, and why? Line by line.
50 hooks · 5 groupsMembers only
How do I validate a course idea before I build it? The first three steps.
50 hooks · 5 groupsMembers only
This piece started as a DM. The six steps between that DM and the post.
50 hooks · 5 groupsMembers only
We ask the client for two documents before a diagnostic call; each is one page.
50 hooks · 5 groupsMembers only
The first three questions I write in my notebook in a first meeting.
50 hooks · 5 groupsMembers only
The three checkpoints I built into the course so January starters don't quit in February.
50 hooks · 5 groupsMembers only
October is when next year's software budget quietly gets written.
50 hooks · 5 groupsMembers only
A policy update list for businesses whose headcount or turnover changed at the new year.
50 hooks · 5 groupsMembers only
Everyone says ‘this year’ in January. I wrote down the three things I'm dropping this year.
50 hooks · 5 groupsMembers only
Three projects discussed in January and forgotten by March.
50 hooks · 5 groupsMembers only
January is when businesses plan their marketing budget. I'll map a full year on one page.
50 hooks · 5 groupsMembers only
Read your kasko quote from a side-by-side table, not from a single insurer: premium, coverage, deductible.
50 hooks · 5 groupsMembers only
In the free workshop, we spend 45 minutes building {OUTPUT} together. Sign up at the link.
50 hooks · 5 groupsMembers only
For finance directors: a 15-minute way to find the cost line that doesn't show in reports.
50 hooks · 5 groupsMembers only
The person moving orders from WhatsApp into Excel: how many hours a month does it take?
50 hooks · 5 groupsMembers only
Count who wrote in from the ad in the first three weeks, and how many got a same-day reply.
50 hooks · 5 groupsMembers only
I put the 10 questions I get asked most into one free guide; it lands in your inbox in a few minutes.
50 hooks · 5 groupsMembers only
Seven steps to clean data in Excel: from raw table to report
50 hooks · 5 groupsMembers only
A 12-point compliance checklist for the first two weeks
50 hooks · 5 groupsMembers only
Moving from Excel to software: data cleanup in 7 slides
50 hooks · 5 groupsMembers only
The first 7 lines to read on a kasko policy
50 hooks · 5 groupsMembers only
5 things to prepare before you start running ads
50 hooks · 5 groupsMembers only
7 questions for days you have no content idea
50 hooks · 5 groupsMembers only
Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.