Pixel and Conversions API verification checklist
A step-by-step list for using Test events to confirm that events fire in the right place, browser and server events aren't double-counted, and match quality holds up.
- pixel
- conversions api
- events manager
- tracking
- Type
- Checklist
- Topic
- Measurement
- Time
- 15 minutes
- Inside
- 20 checklist items and 2 field notes
- Added
- October 14, 2026
No matter who set it up, don't launch a campaign until it passes these checks. The pixel sends an event from the browser and the Conversions API (CAPI) sends the same event from your server; if they don't share an event ID, Meta counts the same lead twice. Screen names in Events Manager change from time to time, so find the equivalent in the current UI.
The rest is for members
The rest of this item includes 20 checklist items and 2 field notes. Members see the full version and can copy any template in one click.
Locked sections
- 1. Events fire in the right place
- 2. Test events
- 3. Deduplication
- 4. Required fields on server events
- 5. Event match quality (EMQ)
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- kpis
- metrics
- reporting
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- cost per appointment
- reporting
- spreadsheets
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- ga4
- event plan
- tracking
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