Meta campaign launch checklist
What to check before you hit Publish: account, tracking, campaign, ad set, ad, and compliance, plus what to watch in the first 72 hours.
- meta
- campaign setup
- checklist
- compliance
- Type
- Checklist
- Topic
- Advertising
- Time
- 10 minutes
- Inside
- 25 checklist items, 4 list entries, and 1 field note
- Added
- October 14, 2026
Use this list on every new campaign, right before you hit Publish. Most items are a 30-second check; skipping one usually costs a week of budget. Meta's interface changes often, so menu names may look different in your account. The logic stays the same.
The rest is for members
The rest of this item includes 25 checklist items, 4 list entries, and 1 field note. Members see the full version and can copy any template in one click.
Locked sections
- Account and tracking
- Campaign
- Ad set
- Ad
- The first 72 hours
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